Helps drive awareness of our product solutions
September 19, 2019

Helps drive awareness of our product solutions

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

We use TrustRadius to help drive awareness of our products to prospects in the market to buy new solutions. We also leverage the customer feedback to inform the product teams of feature requests, product weakness, etc. TrustRadius is used by Demand Gen, Product Marketing, Customer Success, and Product Management teams.

Pros

  • Lots of details and thorough feedback mechanism

Cons

  • UX is a bit plain
  • It's been difficult trying to drive more reviews since the process seems to take customers more time than other review sites
  • Lacks ability to include downloads or videos
  • Increased awareness about our product offerings as described by their peers
We currently partner with G2 Marketing Services and Capterra in addition to TrustRadius. All of the vendors offer similar ways to achieve awareness goals but vastly differ in ability to track demand generation, lead generation, etc., performances.

TrustRadius offers an integration with another product tool which makes it easier to drive reviews.
We haven't figured out a way to fully measure and leverage TrustRadius' impact on business KPIs but the customer reviews are used in various marketing collateral.
Customer reviews are very long and thoroughly allow us to really get some customer insights.
TrustRadius is really well suited as another channel for product teams and customer success teams to get more feedback from product users.

Comments

  • Jennifer Griffin | TrustRadius Reviewer
    Jennifer Griffin
    (Vendor Representative) commented 6 years ago
    Thank you for your feedback! I'm thrilled to hear that your key teams (Demand Gen, Product Marketing, Customer Success and Product Management) are all finding value in the platform. We find that customers are most successful when they can push customer voice throughout the org. We are always looking at ways to improve our UX, so stay tuned on that front. And I'm passing along your feedback about videos and downloads to our Product team to consider as a future roadmap option. Thanks again, Jennifer Griffin VP, Customer Success - TrustRadius

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