TrustRadius delivers the customer insight we're looking for
Kristina Papilion | TrustRadius Reviewer
January 31, 2020

TrustRadius delivers the customer insight we're looking for

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with TrustRadius for Vendors

TrustRadius has helped Kustomer dive deeper into the things customers love (or may not love) about our platform. From there we can capitalize on those positive trends and aim to flag the negatives. In addition, it enables our sales team with new use cases that we might not have had otherwise.
  • Custom questions - really beneficial to gain the insight we want.
  • Widgets.
  • Usability - the interface takes some getting used to.
  • TrustRadius has sparked conversations on our team around what our competitors are doing and how we can improve.
  • TrustRadius has armed our sales org with quick, competitive intel.
There's a vast difference in review quality compared to other review sites. The reviews are longer, more in-depth, more pointed, and really give us the information we're hoping prospects are reading when looking at our reviews.
Custom questions enable us to spark conversations around what really matters to us. When we want to draw attention to a product feature, defining that custom question has made the difference in a generic review and one that gives the information we want to set us apart. They've really helped us tell our brand narrative and pull out those snippets of information we're looking for.
We started with G2 Crowd before TrustRadius. I think they're both necessary for different reasons. G2 Crowd is more about quantity and TrustRadius is more about quality for us.
TrustRadius is an absolute must if you want those deeper insights into what your customers really value in your product. It's so valuable to ask specific questions and to get honest, informative answers.