Overall Satisfaction with Uberflip
Uberflip is used by the marketing content team to publish blog posts, whitepapers, videos, and more. It's been extremely useful and allows us to publish the content quickly and easily, without bothering the web development team or requiring our marketers to have coding skills. It has also been a great tool for easily organizing content and putting it into categories that make sense for our users.
- Custom content streams for specific audiences allows us to segment content by audience, by content type, and by product.
- Integration with Marketo is great, since it shows us who is consuming our content and how that is impacting their journey.
- With Flipbooks, you can see how long people are staying on each page and how many pages they are reading, which is not something you can typically measure with a PDF.
- The editor in the platform is super easy to use and allows you to update content very quickly.
- The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
- Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
- When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
- Marketing is able to produce and publish content much faster, allowing us to share it faster with prospects and customers.
- Private streams accessible only through a link has allowed us to create specific target for our largest accounts, making them feel appreciated and driving additional revenue.
- Our appearance in search results has gone done, partly due to the subdomain and partly because of our lack of optimization, but Uberflip is working with us to fix this and has been super helpful as we work on it.
While WordPress and Drupal have much the same functionality as Uberflip, I like Uberflip more because it provides an easier way to organize and stream content for specific audiences. Plus, it provides the ability to incorporate things like whitepapers, videos, etc. directly into the content stream rather than having to write a blog post and embed the content there.
Uberflip is great if you have a lot of content and need to have the marketing team access it quickly. It does what it set out to do super well, and I really love that support is available at all times for any and all questions. There may be some organizations that are concerned about the SEO implications of using a subdomain, so that is the one thing I would recommend checking for implementing Uberflip.