Great testing tool
March 29, 2017

Great testing tool

Stephen Schmalhofer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

New Businesses - $49

Overall Satisfaction with Unbounce

Unbounce is an excellent tool to help prototype and test landing pages for paid, direct response marketing, especially via Facebook ads. It is easy to set up and priced well for any budget. It uses a simple WYSIWYG editor and can connect to custom URLs and URL extensions. The A/B testing feature is excellent as are their third party integrations.
  • Landing Page Iteration
  • A/B Conversion Testing
  • Integration to Marketing Automation Systems
  • Additional integrations
  • Improved design templates
  • Easier
  • Improved integration to Facebook Ad manager
  • Time savings
  • Affordable tool
  • Easy
  • Rapid iteration
Unbounce is purpose built for landing page testing. Squarespace and other webpage builders are not set up to handle this efficiently. A/B testing tools like Optimizely are too isolated from the broader business use case. Other products like Google Analytics require too much integration and set up before real value is created.
This is a great tool for marketing managers and analysts to prototype and test landing page copy, color, button placement, etc. It does not require developer resources so it is accessible for non-technical members of the team and saves a significant amount of time. Conversion rate testing is great. Credit card processing would be a nice addition.