Unbounce - A Must Have Tool For Every Marketer
March 30, 2017

Unbounce - A Must Have Tool For Every Marketer

Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Consultants & Small Businesses - $99

Overall Satisfaction with Unbounce

Unbounce is being used in the marketing department to build landing pages for our PPC and inbound campaigns we develop. We have also used the platform internally for different events for employees to sign up for. It is only used in the marketing department in our company. It addresses the need to have high quality and high converting landing pages that we do not need to build directly into the website. It also has the advantage of the dashboard to track CTR and conversions.
  • They provide some of the best customer service I have ever used.
  • Their page builder is intuitive and easy to use, you can be as simplistic or advanced as you would like depending on your skill level.
  • They offer many great templates for you to start with if you do not have any design experience.
  • The back end dashboard is useful to track the CTR and conversion percentage of your landing pages.
  • Easily make multiple variants of landing pages to do proper A/B tests.
  • I would like to see the desktop landing page builder and mobile landing page builder to not directly [change] one another, so if you need to make any major adjustments it will happen on one and not affect the other.
  • I think it would be great if they had some pre-built section and not just pre-built full pages, so if you are building a page and you wanted to add a hero image or a CTA you can pull in some already designed elements.
  • Customizing your design interface while making landing pages would be great.
  • A better way to manage your landing pages from the dashboard.
  • We have seen all of our conversion percentages go up across all of our campaigns when this tool was implemented.
  • We achieved a 21x ROI on our investment across all our campaigns.
  • We are better equipped to study the analytics of our campaigns and make adjustments and variants as needed to increase our chance of converting visitors.
Even though HubSpot does much more than build landing pages, the page builder is massively better than what I experienced from HubSpot and the end results of the page designs are much better. It is easier to use and implement and that comes at a fraction of the cost. If you don't have everything connected to one marketing platform them Unbounce will fit really well into your system.
If you do any PPC or inbound marketing then this will be a great tool for you. It will give you the ability to build different pages for each PPC campaign you do and the ability to track if it is performing or not. I would not suggest trying to make a website from this tool, I have seen some people try with different levels of success, but I feel you miss out on many tools from a real website.