Unbounce is a decent tool for Landing Pages but there may be better options.
August 03, 2021

Unbounce is a decent tool for Landing Pages but there may be better options.

Mike Muller | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Software Version

Agencies & Marketing Teams - $199

Overall Satisfaction with unbounce

We used Unbounce as a landing page tool for all our digital marketing efforts. It was used by both our creative and digital teams to craft landing pages for different campaigns and add forms and Actions to each landing page. It was used to try and take some of the programming lift from our digital team.
  • Relatively easy to use
  • Can craft and design landing pages without much coding
  • Drag and drop editing makes creating landing pages
  • Managing lots of landing pages can be difficult
  • Integrations with other systems is challenging
  • It's an extra tool that needs to be learned and managed
  • Ease of use
  • Affordable
  • Flexible with design and layout
  • Became un-managable with lots of pages
  • Made the transfer of form data to other systems challenging
  • Features didn't really match what we were paying
We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and other landing page tools that can be added directly to the website.

Do you think unbounce delivers good value for the price?

Not sure

Are you happy with unbounce's feature set?

No

Did unbounce live up to sales and marketing promises?

No

Did implementation of unbounce go as expected?

Yes

Would you buy unbounce again?

No

Unbounce works well for simple landing page needs. It allows non-technical people to create and manage the pages. Where Unbounce gets difficult is when there are a large number of landing pages being used. Managing them is challenging. Changing templates and content across multiple pages is difficult. It's also more challenging to pass form data to other systems.

unbounce Feature Ratings

Landing page drag-and-drop editor
7
Website/landing page preview
7
Landing page templates
5
Multi-step forms builder
5
Triggered pop-ups and banners
5
Custom thank you pages
7
Customizable branding
8
Custom scripts
6
Landing page A/B testing:
7
Dynamic page text replacement
5
Real-time analytics dashboard
5
SEO tools
5
Optimization recommendations
5