UserTesting a WIN for our Website
September 14, 2020
UserTesting a WIN for our Website

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
We use UserTesting within our product team to improve the user experience on our site. Other tools never sufficed because we wanted real customer feedback... not just making assumptions based on a heat map.
Pros
- Real customer interviews.
- Design testing.
- Content test.
- Working with target market.
Cons
- A bit pricey if you want to run multiple tests.
- We have been able to increase our ad viewability rate because we were able to reduce the amount of elements on the page, which caused fast scrolling past our ads.
- We can be more decisive about new features knowing what our users will love and not love.
- We can create a best in class user experience to help us reach our company mission.
We have been able to collect customer feedback with incredibly actionable insights. The users provided very detailed accounts of their user flow, and this information therefore helped us enhance the data presented on our website. This has drastically simplified our decision making process internally and has allowed us to become more agile.
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