UserTesting

UT is best suited for launching new apps in the marketplace, where users can test it end to end to check features. It's not suited for minor releases since we need not get the same users with the same context to retest the changes.

The unmoderated usability test on UserTesting is perfect. However, the tree test/card sort is not great, as you have two websites for it, and some functionalities are also missing. I also rarely use UserTesting AI quick insights because it's hard to believe these insights when sometimes the transcript is wrong!

After using the tool for two years, I would recommend UserTesting if much of what you're testing is around marketing or communications. It's excellent for testing websites. But I think it is not as robust for testing more robust products. I also would recommend it more for B2C experiences, rather than B2B, as, in my opinion, they make it harder to recruit and select the perfect B2B participant.

It's well suited for providing a wide enough variety of user testing methods to allow a CX Researcher enough tools to get valid data and insights.

It's not suited to more hands on methods of user testing or supporting some unmoderated forms of reviewing like asking a user to walk through a site whilst acting out specific scenarios and providing the recordings.

We used it with in our company and send out a test to see how we could improve our annual event. It was so fast, and we got the responses quickly to be able to adapt what we needed to this year's annual, and it was a total success our percentage of happy staff went up by almost 75 percent which was a win for us. It was amazing