Strong video capabilities
June 17, 2020

Strong video capabilities

Marc Herschberger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

We use Vidyard on a few different levels within our organization - from housing our marketing videos shown on our website to sending sales-related follow-up videos using additional tools from the platform. It helps us host our marketing videos on a tool that doesn't advertise over us (YouTube) while giving us actionable insights into how the videos are performing and who is watching from our database while even allowing us to convert new leads directly within the video. From the sales side, it allows us to customize our email communication to a level that sets us apart from our competitors and helps us connect and get across ideas faster.
  • Simple user interface
  • Powerful analytics and automation tools
  • Good integrations with other technology
  • Search functionality inside the tool could be better
  • Increased visibility into video consumption and actions taken connected to it
  • Increases in leads generated through video consumption
  • Increases in sales outreach communication
Good out of the box integration with our CRM and marketing tool (HubSpot) but could always be more detailed - that's just me wanting more though, it's still a good integration.
Good support, smart and caring.
Vidyard has better integration with HubSpot, a more user-friendly interface, and more functionality.
Vidyard is a good tool that allows you to dip your toes into video marketing and automation while also helping you move quickly into some of the more technical elements as you progress. Small to medium businesses who know they are going to be creating a lot of video content that they want to "own" (vs. just using YouTube) are perfect for this. People who are just looking for a place to house a few key videos that they've created but won't be focusing on growth and improvement of those videos need not buy this platform. Sales people of all kinds can find great value in the sales tools though.