My VWO experience
August 24, 2018
My VWO experience
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Visual Website Optimizer
VWO is used within one division of our company, CRO (conversion rate optimization). We use it to run tests on our clients' websites and improve their performance.
- Setting up tests is fairly easy, setting up URL's, saved goals, and experiment-wide JS
- Predictive text for CSS
- Good response time with general questions about the product, live chat is much appreciated
- There should be a preview button within the visual/code editor. Sometimes I need to see a page outside of the VWO window and it is a hassle to back out of the editor, click on the preview tab, open a preview, go back to the variation tab, and reopen the the editor.
- Sometimes hard to remember where certain settings are in the menu layout. Customize traffic allocation can be difficult to find, and the 'other' tab in settings is not the most intuitive name.
- Opening the test editor should be more prominent, since that is the main tool used for developers.
- It has had positive impact for us, the majority of our clients that utilize CRO services choose to use VWO as it fits within their budget.
VWO is a good middle ground for our clients that want to have a full fledged A/B testing platform at a reasonable price. Some of our clients would like to use a platform that is free of charge (Google Optimize), but we are generally able to steer them away from that and use a platform like VWO to yield better results