Item: VWO
Rating: 9
Author: Parker Boyack

Overall Satisfaction with VWO

Use Cases and Deployment Scope

VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO platform.

Pros and Cons

Pros

Very easy to use
Great customer support
Effective tool in launching, monitoring, and analyzing UX tests

Cons

No cons
No cons
No cons

Return on Investment

The tool is fairly priced and has enabled our team to launch large-scale tests that otherwise would be very difficult and costly to run.
For only a few thousand dollars a month we have saved tens of thousands in potentially lost revenue from test results we have discovered through VWO
We are able to save a significant amount of money on UX tools by consolidating to the VWO platform

Alternatives Considered

Decibel Insight and Hotjar

VWO has come a long way since we first started using their software. With their new full-featured conversion optimization platform, we are able to connect things at a deeper level than ever before. Because of this we have ended our contracts with several vendors in order to consolidate data and testing efforts in one central location.

Likelihood to Recommend

VWO is more of an enterprise level tool. I wouldn't be as likely to recommend it to those with smaller marketing budgets and teams. But for larger sized companies it is great and will be a useful addition to a marketing stack. Ideally there should be some responsibility and accountability assigned to team-members as it can easily fall through the cracks and go unused.

Comments

Please log in to join the conversation

VWO is the Bees Knees!