TrustRadius
Solid CRO Software, Good Support
https://www.trustradius.com/ab-testingVWOUnspecified7.7173101
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October 05, 2018

Solid CRO Software, Good Support

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

VWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.
  • Functionality.
  • Customer support.
  • Price.
  • From a UX perspective, it take a lot of clicks to see the results of something.
  • Definitely provided insights about what worked and didn't work on our site.
  • Helped justify changes we made by showing results in anew A/B tests.
We were able to get some insights from the heat map, but not every page ends up with actionable data.
Didn't use this feature. Wasn't confident that it was quality data--how many user recordings can you watch? Not enough to be statistically significant.
The way VWO is priced makes more sense for mid market users (don't have to pay by impression). I had used Optimizely, but when my company had some content go viral we used up all our impressions on a test with data that was irrelevant (viral visitors aren't target audience).

VWO offers same / better functionality and is easy to use.
A marketing team that's ready to dedicate time and resources to CRO.