Great for messaging validation!
May 23, 2022

Great for messaging validation!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

As a Product Marketing Manager, my team and I use VWO to create landing page A/B tests to test messaging changes for specific verticals and understand what messaging drives better conversion rates.
  • Duplicate pages to run A/B tests
  • Set clear success criteria for tests
  • Quickly in-app editor to make simple changes on pages to test variables
  • Test tagging
  • Test categorization
  • In-app editor
  • Multivariable test
  • A/B test
  • Better persona understading
  • More effective messaging
  • Better conversion rates
I haven't used other products like VWO

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Did VWO live up to sales and marketing promises?


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It's excellent for making no-code changes in landing pages to test variables like a copy, color, and button placement. It empowers users to set up and tests independently and validate hypotheses without technical help. It's not suited for guided usability tests.