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Great for messaging validation!
May 23, 2022

Great for messaging validation!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

As a Product Marketing Manager, my team and I use VWO to create landing page A/B tests to test messaging changes for specific verticals and understand what messaging drives better conversion rates.
  • Duplicate pages to run A/B tests
  • Set clear success criteria for tests
  • Quickly in-app editor to make simple changes on pages to test variables
  • Test tagging
  • Test categorization
  • In-app editor
  • Multivariable test
  • A/B test
  • Better persona understading
  • More effective messaging
  • Better conversion rates
I haven't used other products like VWO

Do you think VWO delivers good value for the price?

Yes

Are you happy with VWO's feature set?

Yes

Did VWO live up to sales and marketing promises?

Yes

Did implementation of VWO go as expected?

I wasn't involved with the implementation phase

Would you buy VWO again?

Yes

It's excellent for making no-code changes in landing pages to test variables like a copy, color, and button placement. It empowers users to set up and tests independently and validate hypotheses without technical help. It's not suited for guided usability tests.

VWO Feature Ratings