Expensive and didn't do what we needed.
March 21, 2013
Expensive and didn't do what we needed.
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction
- It allows you to customize reporting based on customer channel. The reporting had the ability to give a visual representation and not just numbers.
- Less campaign insight. No heat maps. No ability to do reporting based on several factors such as: did they receive an email from us, but then go to an affiliate site - where they ultimately made the purchase. (No campaign attribution).
- The product was quite expensive and did not do some of the critical things we needed. It was just not a good fit for us.
- Ability to see more detailed reporting in regarding traffic and traffic sources.
Product Usage
2 - Web Marketing Manager and the eCommerce Manager.
2 - Web Marketing Manager and the Ecommerce Manager
- To see insight into the metrics of the website. Where were we losing customers, the purchase funnel, bounce rate, and seeing how marketing campaigns were effective.
Evaluation and Selection
Yahoo Web Analytics.
Google Analytics. We had a free trial to test out the system.
Implementation
- Implemented in-house
Training
- Online training
- Self-taught
It was very easy. They also had videos and how-to's.
Configuration
There was some configuration for the reporting. The ability to form the reports that would give me the data I needed. However, once that was complete - I just ran the report when I needed the updated data.
Support
Usability
Reliability
Integration
Yes. Webtrends has many vendors who will integrate.
Vendor Relationship
If you are looking at an analytics suite, I would identify all of the items you want to track and be able to do within a platform. I would start with Google Analytics, as that is a free software. If you have basic metrics, try Google Analytics and then maybe adding a third party app like Crazy Egg for a heatmap on your site. Some companies don't need all of the bells and whistles that Omniture or Webrends can give. So be sure to identify your needs.