Webtrends Analytics Review: "Expensive and didn't do what we needed."https://www.trustradius.com/web-analyticsWebtrends AnalyticsUnspecified7.1621012013-03-21T18:43:53.768Z
- It allows you to customize reporting based on customer channel. The reporting had the ability to give a visual representation and not just numbers.
- Less campaign insight. No heat maps. No ability to do reporting based on several factors such as: did they receive an email from us, but then go to an affiliate site - where they ultimately made the purchase. (No campaign attribution).
- The product was quite expensive and did not do some of the critical things we needed. It was just not a good fit for us.
- Ability to see more detailed reporting in regarding traffic and traffic sources.
We did not renew because of cost and the time that it took to extract the data and put it into a manageable report to share with others. In general, this was an expensive product, but did not meet our basic requirements. Reporting was definitely the main pain point.
We did not renew.
We did not renew.
Evaluation and Selection
It was very easy to work with Webtrends. The rep was friendly, made frequent calls to check in and see how we were getting along with using the product and if it delivered all of our expectations.
If you are looking at an analytics suite, I would identify all of the items you want to track and be able to do within a platform. I would start with Google Analytics, as that is a free software. If you have basic metrics, try Google Analytics and then maybe adding a third party app like Crazy Egg for a heatmap on your site. Some companies don't need all of the bells and whistles that Omniture or Webrends can give. So be sure to identify your needs.