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A different type of web and native tracking tool
April 17, 2017

A different type of web and native tracking tool

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Custom

Overall Satisfaction with Woopra

I was introduced to Woopra when we were hired to develop a native app on iOS and Android. The organization that hired us was currently using Woopra on their website and wanted to have it implemented on the apps for cross device tracking. Woopra is a unique tracking tool that allows for the capture of personal identifying information, which addresses the need of this organization as it can also act as a CRM of sorts. It is important to note that the website and apps are product offerings that users pay for, and upon doing so, they agree to have their PII collected.
  • It is quite easy to implement once the structure of the platform is understood.
  • Funnel building and capabilities look powerful, although I do not use them personally.
  • Reports are very simple to set up as they are based entirely on the schema/strategy that you create.
  • The interface is not set up well for analysis.
  • The native developers I worked with did not like that the SDK has not been updated in a few years.
  • The interface does not make tools, such as building segments and creating filters, very intuitive.
  • Easily display high level KPIs across the organization.
  • Quick turn around on reports.
  • Possibility to reach out to users when they encounter errors/issues while using the product.
I do not know how to compare these to other such tools, as I only use analytics tools that do not collect PII for security purposes. I would not call this an analytics tool though, but rather a product quality measurement tool—it allows you to easily see high level data and user behavior, along with the ability to reach out to specific users based on their behaviors. In this sense, it can only be used if and when there is a login authentication process and the user agrees to their PII being collected upon registration/purchase.
Google Analytics, Adobe Analytics, HubSpot
Woopra is quite simple to implement but does not provide the tools necessary for in-depth analysis. I see this as an ideal tool for a product owner who wants to understand high level audience metrics, be able to quickly see conversion rates around the goals of the product, and be able to reach out to users to obtain further information to help improve the UX.