TrustRadius
Dynamic Tag Manager, formerly Adobe Tag Manager, is an application subsumed under the Adobe Marketing Cloud used for, as the name would suggest, managing tags, touting the typical acceleration in page loading speed, data standardization, and speed of deployment of tags (sans coding) expected from tag management apps. Through the Dynamic Tag Manager marketers deploy triggered tags to fire when site visitors exhibit interesting behaviors, and turn the events into actionable data. Adobe acquired this technology from Search Discovery. The platform was originally named "Satellite" by its developers, who continue to operate independently (only the platform was acquired, Search Discovery was not).Adobe DTM is a flexible, customized, secure web analytics solution, but with a learning curveIt is being utilized across all global customer-facing websites coupled with a KPI, metrics and tagging strategy to measure and report online behaviors via the Adobe Analytics tool. From the data, we analyze and identify opportunities to improve the web visitor's online experience.,The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart Measure website traffic Measure and report shopping cart funnel Can be customized to fit your unique business needs,Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is. The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload. The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization. Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.,9,Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance. From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.,Google Analytics,2-5 vendorsEasy to Use, Great Version ControlThis is our primary tag management system. It is implemented on all marketing properties across our company. In addition to using this to deploy Adobe Marketing products such as Adobe Analytics, Adobe Target, and Adobe Media Optimizer, we use this tool to deploy pixels and other scripts. The ease of Adobe implementation is a huge factor, but as with all tag management systems, it's incredibly valuable to be able to deploy pixels and scripts without requiring developer assistance.,Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers. QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment. Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.,Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed. Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.,9,The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development. Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.,Google Tag Manager,Adobe Analytics, Adobe Target, Adobe Media Optimizer,6-10 vendorsDynamic tag management ( Manages your business in lesser cost)DTM is used in our organization according to the client requirement. We offer other tag management solutions as well pertaining to the project and requirement. If the client is a small or medium business, we suggest Google Tag Manager, or if they already using Adobe Analytics, we recommend DTM.,Easy to navigate the interface Dependency on technical team is much less Coding effort will be minimum,People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules. Framework kind of option should be available Troubleshooting documents should be available in Google for implementation,8,This tool means we can provide better customer service by delivering on time With a small group of people, we can get the work done accurately without technical support Improvements from an efficiency perspective,,Google Tag Manager, Google Analytics,2-5 vendorsDoes what it says on the Tin!It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics [Omniture] and when working with a full-stack developer have been able to deploy/upgrade/repair Omniture very quickly. It is used mainly by the web analytics function, so that we can deploy (instrumentation) code quickly. The size of the prize = agility. I have had several engagements now where I have waited months to get changes made to Omniture code. It is a rather basic tool, the development path is not known and seems to be very slow without a great deal of investment in it compared to other enterprise TMS vendors. Only a small number of tags are supported out of the box. I would not use it for deployment of marketing tags.,Manage web analytics tags!,Tag Marketplace is woeful. To say that "over 300 tags are supported" is disingenuous at best. No/unclear product roadmap. Logging of user actions. Documentation support. It is impossible to extract the configuration to produce a client document which can only be done via manual cut/paste into document. Lack of data layer flexibility. They claim that mobile tag management "is not allowed by Apple" therefore it will not be developed! Thus, it does not address how instrumentation tags should be deployed/altered in between pushes to app marketplaces. Support is poor/very poor.,6,It does shorten the analytics value cycle dramatically. Ask question > Architect > Deploy > Collect > Report > Answer Question Data confidence Code maintainability,Tealium iQ Tag Management System,2-5 vendors,Easy: Fire an event, set a variable value. Easy: create containers, deploy, debug. Easy: grant access to users.,You need a JavaScript resource to be able to use anything but the most basic functions. If you do not have that resource available, you will struggle immediately. Any data analysis whatsoever. Work with different data layer standards. Deploy anything apart from GA/UA/Omniture,No,5Adobe Dynamic Tag Management SolutionsWe use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.,It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding. By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics. It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.,The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible. The publishing process is relatively intuitive, but could be improved upon. As it is a newer program for Adobe, support is limited.,10,It has sped up the coding time of individual website 10 fold. The rate of failure of tracking pixels to fire has dropped dramatically. It has significantly sped up the progress of getting individual clients implemented into AMO.,none,10,2,1,We use it it track on page conversion tracking on client website which almost always diver to a 3rd party booking engine. We also use it to implement ecommerce tracking in Google Analytics. It also provides parametes to give us full tracking of revenue, room nights booked, and return on investment.,It has a built in testing platform which allows you to test the code before actually applying it to the website live. It has made it easy to the point that with minimal direction, we can utilize analysts without extensive coding knowledge to create rules and apply tracking to websites. By speeding up our implementation schedules,In applying ecommerce tracking to non-AMO clients. In applying code to track shopping cart abandonment to assist with remarketing if possible. Use it as the model of how we create clients new websites with the use of DTM in mind.,No,Product Features Product Usability Existing Relationship with the Vendor,I wouldn't change it at all,Implemented in-house,No,Change management was minimal,Getting users trained on the program initially.,10,No,10,No,At the initial launch of DTM, we had a few issues with coding, and were given direct support by one of the lead product development staff to resolve our issue in almost no time at all.,the testing feature really takes the guess work out of writing rules and prevents real time glitches going live. the creation of the initial codes is quite easy to generate. writing rules is quite logically designed to make it easy for even the inexperienced coding person.,none really.,No,10
Unspecified
Dynamic Tag Management by Adobe
39 Ratings
Score 8.1 out of 101
TRScore

Dynamic Tag Management Reviews

Dynamic Tag Management
39 Ratings
Score 8.1 out of 101
Show Filters 
Hide Filters 
Filter 39 vetted Dynamic Tag Management reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-5 of 5)
  Vendors can't alter or remove reviews. Here's why.
No photo available
June 05, 2018

Dynamic Tag Management Review: "Adobe DTM is a flexible, customized, secure web analytics solution, but with a learning curve"

Score 9 out of 10
Vetted Review
Verified User
Review Source
It is being utilized across all global customer-facing websites coupled with a KPI, metrics and tagging strategy to measure and report online behaviors via the Adobe Analytics tool. From the data, we analyze and identify opportunities to improve the web visitor's online experience.
  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
Read this authenticated review
Gitai Ben-Ammi profile photo
August 11, 2017

Dynamic Tag Management Review: "Easy to Use, Great Version Control"

Score 9 out of 10
Vetted Review
Verified User
Review Source
This is our primary tag management system. It is implemented on all marketing properties across our company. In addition to using this to deploy Adobe Marketing products such as Adobe Analytics, Adobe Target, and Adobe Media Optimizer, we use this tool to deploy pixels and other scripts. The ease of Adobe implementation is a huge factor, but as with all tag management systems, it's incredibly valuable to be able to deploy pixels and scripts without requiring developer assistance.
  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.

The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Read Gitai Ben-Ammi's full review
Abishek Kumar profile photo
December 15, 2015

Review: "Dynamic tag management ( Manages your business in lesser cost)"

Score 8 out of 10
Vetted Review
Verified User
Review Source
DTM is used in our organization according to the client requirement. We offer other tag management solutions as well pertaining to the project and requirement. If the client is a small or medium business, we suggest Google Tag Manager, or if they already using Adobe Analytics, we recommend DTM.
  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Read Abishek Kumar's full review
Barry Mann profile photo
September 02, 2015

Dynamic Tag Management Review: "Does what it says on the Tin!"

Score 6 out of 10
Vetted Review
Verified User
Review Source
It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics [Omniture] and when working with a full-stack developer have been able to deploy/upgrade/repair Omniture very quickly. It is used mainly by the web analytics function, so that we can deploy (instrumentation) code quickly. The size of the prize = agility. I have had several engagements now where I have waited months to get changes made to Omniture code. It is a rather basic tool, the development path is not known and seems to be very slow without a great deal of investment in it compared to other enterprise TMS vendors. Only a small number of tags are supported out of the box. I would not use it for deployment of marketing tags.
  • Manage web analytics tags!
  • Tag Marketplace is woeful. To say that "over 300 tags are supported" is disingenuous at best.
  • No/unclear product roadmap.
  • Logging of user actions.
  • Documentation support. It is impossible to extract the configuration to produce a client document which can only be done via manual cut/paste into document.
  • Lack of data layer flexibility.
  • They claim that mobile tag management "is not allowed by Apple" therefore it will not be developed! Thus, it does not address how instrumentation tags should be deployed/altered in between pushes to app marketplaces.
  • Support is poor/very poor.
Key question: what will you be using it for? If your need is simply to maintain Adobe tags, it does what it says on the tin! There is an increasing trend to deploy another enterprise TMS alongside DTM (with different governance arrangements) for marketing tags.

Read Barry Mann's full review
Jay Corcoran profile photo
May 07, 2014

User Review: "Adobe Dynamic Tag Management Solutions"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Read Jay Corcoran's full review

Feature Scorecard Summary

Role-based user permissions (4)
10.0
Tag library (3)
5.0
Tag variable mapping (4)
7.1
Ease of writing custom tags (4)
8.3
Rules-driven tag execution (4)
8.4
Tag performance monitoring (3)
8.4
Improved page load times (4)
9.0
Mobile app tagging (3)
8.0
Library of JavaScript extensions (2)
7.1
Event tracking (3)
9.0
Mobile event tracking (3)
9.0
Data distribution management (3)
7.0
Universal data layer (3)
9.0
Automated error checking (3)
1.0

About Dynamic Tag Management

Dynamic Tag Manager, formerly Adobe Tag Manager, is an application subsumed under the Adobe Marketing Cloud used for, as the name would suggest, managing tags, touting the typical acceleration in page loading speed, data standardization, and speed of deployment of tags (sans coding) expected from tag management apps. Through the Dynamic Tag Manager marketers deploy triggered tags to fire when site visitors exhibit interesting behaviors, and turn the events into actionable data.

Adobe acquired this technology from Search Discovery. The platform was originally named "Satellite" by its developers, who continue to operate independently (only the platform was acquired, Search Discovery was not).

Categories:  Tag Management

Dynamic Tag Management Competitors

Dynamic Tag Management Technical Details

Operating Systems: Unspecified
Mobile Application:No