Zapier for marketing automation is all you need
May 12, 2021

Zapier for marketing automation is all you need

Alon Keren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zapier

I'm a freelancer working by myself running Facebook ads for lead generation. I have SMB clients that receive the leads I collect. Zapier is being used by myself and I run it by myself, and it's super simple to do so. It automates the process of getting the leads from Facebook to my clients' CRM, streamlining the sales pipeline and creating automation to help them close deals, increase CRs and stay in touch automatically with their clients or unconverted leads.
  • Automatically collect leads from Facebook's API and put it in any CRM of your choosing.
  • Automatically send emails based on the CRM status of your lead/client (meaning you can plug in your Mailchimp or whatever you're using and integrate it into your sales pipeline).
  • Use webhooks to start automation sequences from your LP lead generation (for example if someone left their details on your LP, send their data to Mailchimp and start an emailing sequence).
  • Sometimes specific CRMs aren't configured to the max in Zapier's interface, but their customer support always listens to your problems, opens a ticket and lets you know once your feature is done.
  • Only positive. It saved me tons of time and I only needed the smallest paying package because I'm a solopreneur running a small business. Without it I couldn't run more than 1 client, maybe not even that.

Do you think Zapier delivers good value for the price?

Yes

Are you happy with Zapier's feature set?

Yes

Did Zapier live up to sales and marketing promises?

Yes

Did implementation of Zapier go as expected?

Yes

Would you buy Zapier again?

Yes

It's awesome for solopreneurs and SMBs wanting to automate their own business or automate their clients' sales pipeline - meaning you can implement it into your SMB's business as well (not only for lead generation).

Due to lack of experience with using Zapier in large corporates, I'm not sure if it's well suited for it, but I doubt the right person can't find the right functionality to make it work. It's very easy to use and offers tons of APIs.

Zapier Feature Ratings

Pre-built connectors
10
Connector modification
Not Rated
Support for real-time and batch integration
9
Data quality services
10
Data security features
Not Rated
Monitoring console
Not Rated