Item: Zoho Analytics
Rating: 8
Author: Andrés Barrios Rubio

Use Cases and Deployment Scope

The platform is ideal for the dissemination of the journalistic content we offer and allows us to set a social media strategy and structure an efficient programming mechanism to reach audiences in different sectors. It is ideal for supporting a 360º consumption strategy, facilitates the tactic of becoming visible on the screen devices of followers, and capturing the attention of new audiences.

Pros and Cons

Identificar públicos objetivos en cada zona geográfica.
Determine the hourly incidence to determine the best time of publication.
Identificar el alcance, comparing efectividad between digital plataformas.

Identification of networks mentioned in messages.
Adapt the same message for different social networks.
Do not restrict all features to testing.

Return on Investment

Unify statistical data in one place.
Measurement of return on investment.
Strategic planning and cost optimization.

Usability

It seems to me that it is intuitive. However, it would be opportune to set training phases for those who are approaching a tool like this for the first time. It is clear that the platform throws data that, if they are combined, can be exploited according to their business objective. It would be key to be able to compare figures of competitors, standards and basic elements of the movement in social networks.

Scalability

I have not really had problems with the operation of the platform; when I accessed it, I managed to do the work in the ideal times. The statistical development responds very quickly to the user’s requirements, and it is easy to extract the data to make the particular combinations that interest the industry.

Alternatives Considered

I selected Zoho Analytics because it was good for what I was looking for at the time. I cannot compare it with other products because I have not made use of them. Perhaps the company lacks to do more promotion of them so that it is in the consumer agenda of all.

Key Insights

Do you think Zoho Analytics delivers good value for the price?

Not sure

Are you happy with Zoho Analytics's feature set?

Yes

Did Zoho Analytics live up to sales and marketing promises?

Yes

Did implementation of Zoho Analytics go as expected?

Yes

Would you buy Zoho Analytics again?

Yes

Other Software Used

Hootsuite, Buffer, Metricool

Likelihood to Recommend

It is suitable for time optimization, planning a whole strategy of presence and dissemination of content on specific days and times. Likewise, it is supremely adequate in the statistical topic that it throws for the analysis of the implemented strategy. You can improve on the theme of publications adapted to the particularities of each network, allow the message to be on screen, and move details of photos and particular accounts of each network.

Zoho is a key axis of digital strategy.

Software Version

Overall Satisfaction with Zoho Analytics