Great for small biz
October 02, 2019

Great for small biz

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional Plus

Overall Satisfaction with Zoho Analytics (formerly Zoho Reports)

Getting website analytics, email analytics, and even some social analytics is how this tool is being used. We've found it's a great solution for smaller companies who just need bare analytics. It's not crazy hard to use or implement which is the reason we went with it!
  • Implementation
  • Ease of use
  • Realiable analytics for website, email, social
  • More capacity
  • Better support
  • Open source
I love SharpSpring better than any other analytics tool, but it just depends on how tech-savvy your team is. Zoho Analytics is great for beginners, and a solution like FullStory would even be a great expert tool for analytics and UX data.
Connects well for basic use, but for larger enterprise projects I don't see it integrating easily. Like I've said, I wouldn't use it for larger companies anyway so that's not really something that needs to be evaluated.
Collaboration could be easier. Google Suite is the best for real-time collaborating and I'd love to see other software mimic their platform. You can't edit emails at once, dashboards can't be easily edited by multiple users... You get the gist.
Smaller companies and companies with a very clear path to conversion will love Zoho Analytics. I've used it a lot with real estate companies because you're just tracking email signups and contacts through email. It's very easy to use for non-techies.

Zoho Analytics Feature Ratings

Pixel Perfect reports
6
Customizable dashboards
7
Drill-down analysis
5
Formatting capabilities
5
Report sharing and collaboration
6
Publish to Web
6
Publish to PDF
6
Report Delivery Scheduling
6
Pre-built visualization formats (heatmaps, scatter plots etc.)
3
Location Analytics / Geographic Visualization
5
Predictive Analytics
3
Multi-User Support (named login)
3
Multiple Access Permission Levels (Create, Read, Delete)
6
Single Sign-On (SSO)
1
Responsive Design for Web Access
5
Mobile Application
3
Dashboard / Report / Visualization Interactivity on Mobile
3
REST API
1
iFrames
2