Zoho Campaigns is a Cumbersome Juggernaut
August 23, 2019

Zoho Campaigns is a Cumbersome Juggernaut

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

We use Zoho Campaigns in conjunction with the rest of the Zoho suite. It's used for multiple clients for various communication purposes, both internal and external marketing. We build and schedule email campaigns within it, and send to lists according to our content calendar. We've implemented this program, again, in conjunction with other Zoho programs, across multiple companies.
  • Integrates with its own suite
  • Gives insights on email analytics
  • Keeps email campaigns legal and compliant
  • Not easy to use and learn
  • Support is spotty and curt
  • The forms and templates they provide are atrocious
  • Slows down websites if you use their embedding features
  • Costly to learn
  • Easy to implement if you already have Zoho
  • Inexpensive plan options
Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns is when a company is already working with Zoho and paying for it.
I think that if a company already runs their business on Zoho services (CRM, etc.) then Campaigns is really the best choice for them. However, I would not recommend it for people that can start from scratch with something less cumbersome. It definitely has its learning curve, and I'm not sure I'd want to go through it again.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports