Item: Zoho Social
Rating: 9
Author: Terrell Strayhorn

Overall Satisfaction with Zoho Social

Use Cases and Deployment Scope

Zoho Social is being used by the entire company, especially by the marketing and communications (MARCOMM) team and social media interns. We use Zoho Social to organize and schedule social media postings across multiple platforms including Twitter, Instagram, LinkedIn, and Facebook. It solves several major business problems including scheduling social media, attracting new followers, engaging audiences/clients regularly, and distributing evidence-based content.

Pros and Cons

Pros

Easy to use
Broad accessibility on web, desktop apps, and mobile apps
User-friendly and intuitive

Cons

Cost
Multiple brand management on FREE version
Embedded platform image size guide or auto-adjustments

Users and Roles

10 - Zoho Social is used by multiple members of the company's team including me as President and Chief Executive Officer, the executive assistant, administrative associate, fiscal officer, marketing and communications team, social media interns, and likely many of the undergraduate student research assistants who either share content for the company or link their own personal accounts on their end.

Return on Investment

Increased engagement
Higher customer engagement on social media
New followers

Alternatives Considered

Hootsuite
Loomly
Buzzfeed

Other Software Used

BuzzStream, Hootsuite

Likelihood to Recommend

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. We've tried several different apps and software, but really enjoy Zoho Social and its integration with other Zoho applications. If you're looking for an app/software that helps you create new social media content, schedule content daily/weekly/monthly, repurpose content, and access data about social media use, Zoho Social is a winner! A+++

Zoho Social Feature Ratings

Comments

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Highly Recommend Zoho Social