Zoom is being used across our entire organization. We initially bought it for our sales and customer success teams, but since we have other departments often engaging with others, it was an easy decision to expand to almost everyone at the company except our development team. We also have leveraged Zoom for Webinars, but it most often is used for one-to-one meetings with customers or prospects.
Zoom helps us connect easily with customers on a conference line. We can either view the other individual with the camera or just use voice. We also have the ability to easily record the call or demo so we can send them a link and review it later. It is a conferencing platform with a lot of options to solve various needs and also is cost effective.