ZoomInfo the best of both evils
April 05, 2019

ZoomInfo the best of both evils

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use ZoomInfo to prospect, as well as an email verifying tool from other prospecting methods. It is used by the sales team, mostly SDRs as well as AEs. We switched from DiscoverOrg (though they are now the same company). We found the data from ZoomInfo to be much more reliable and have noticed a considerable drop in bounced emails. Unfortunately, ZoomInfo does not integrate with Salesforce as well as DiscoverOrg did, which can be very frustrating at times in keeping consistent data.
  • Accurate email data.
  • Fairly up-to-date information on leads.
  • Being able to see when leads were updated.
  • Not a very good integration with Salesforce, and we're unable to fully dive into ZoomInfo because of this.
  • Some email data is still inaccurate.
  • Their plug-in is not the most reliable to use.
  • The token system can cause an extra headache at times.
  • Less time looking for lead's emails.
  • Increased SDR prospecting efficiency.
ZoomInfo provides a better depth of data and more accurate and detailed information regarding both companies and contacts. DiscoverOrg seemed to give very old and unreliable data, while ZoomInfo is very up to date.
I think ZoomInfo is much better than DiscoverOrg, but I like DiscoverOrg's overall system much better. If they could take the data accuracy and transfer that into DiscoverOrg, that would be the best of both worlds. I do think ZoomInfo is the best prospecting information tool out there, but not a very good company data information integration tool.

ZoomInfo Sales Feature Ratings

Advanced search
8
Identification of new leads
7
List quality
7
List upload/download
5
Ideal customer targeting
6
Load time/data access
4
Contact information
6
Company information
7
Industry information
5
Salesforce integration
1
Company/business profiles
2
Data hygiene
4
Automatic data refresh
5
Filters and segmentation
6
Sales email templates
Not Rated