Item: ZoomInfo Sales
Rating: 7
Author: Verified User

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

We use ZoomInfo to prospect, as well as an email verifying tool from other prospecting methods. It is used by the sales team, mostly SDRs as well as AEs. We switched from DiscoverOrg (though they are now the same company). We found the data from ZoomInfo to be much more reliable and have noticed a considerable drop in bounced emails. Unfortunately, ZoomInfo does not integrate with Salesforce as well as DiscoverOrg did, which can be very frustrating at times in keeping consistent data.

Pros and Cons

Pros

Accurate email data.
Fairly up-to-date information on leads.
Being able to see when leads were updated.

Cons

Not a very good integration with Salesforce, and we're unable to fully dive into ZoomInfo because of this.
Some email data is still inaccurate.
Their plug-in is not the most reliable to use.
The token system can cause an extra headache at times.

Return on Investment

Less time looking for lead's emails.
Increased SDR prospecting efficiency.

Alternatives Considered

DiscoverOrg

ZoomInfo provides a better depth of data and more accurate and detailed information regarding both companies and contacts. DiscoverOrg seemed to give very old and unreliable data, while ZoomInfo is very up to date.

Other Software Used

LinkedIn Sales Navigator, SalesLoft, Salesforce CPQ (formerly SteelBrick)

Likelihood to Recommend

I think ZoomInfo is much better than DiscoverOrg, but I like DiscoverOrg's overall system much better. If they could take the data accuracy and transfer that into DiscoverOrg, that would be the best of both worlds. I do think ZoomInfo is the best prospecting information tool out there, but not a very good company data information integration tool.

ZoomInfo Sales Feature Ratings

Comments

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ZoomInfo the best of both evils