Zoom Into Pipeline Generation with ZoomInfo
Updated February 04, 2020
Zoom Into Pipeline Generation with ZoomInfo
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
This is used as a complement to our prospecting game & pipeline generation. We identify target audience through other methods (social media, conferences, open-source users, etc.) cross-reference this with ZoomInfo contact details, as well as laddering up in organizations. :) This tool is super helpful for our Biz Dev, Sales, and Marketing teams.
- ZoomInfo supplies Org Charts, which are good for laddering up to Dirac, VPs, and C level.
- Provides the ability to filter by desired contact info (biz email, direct phone, etc.).
- Boolean (logic) searches within organizations.
- Add the ability to select multiple tag lists at once for viewing.
- It's increased time to kicking off pipeline generation campaigns.
- Provided better visibility into leadership at targeted accounts.
Well Suited Scenarios:
- Targeted Email & cold calling campaigns.
- Strategic Pipeline generation.
- Laddering up.
- Becoming multi-threaded in Accounts.
Less Appropriate:
- Email blasting.
- Targeted Email & cold calling campaigns.
- Strategic Pipeline generation.
- Laddering up.
- Becoming multi-threaded in Accounts.
Less Appropriate:
- Email blasting.