ZoomInfo is a great prospecting/enrichment tool used across teams to enhance our database!
December 20, 2020

ZoomInfo is a great prospecting/enrichment tool used across teams to enhance our database!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use ZoomInfo across our Sales and Marketing teams. We use ZoomInfo both for prospecting net new accounts and contacts as well as updating and enriching existing accounts and contacts. We have ZoomInfo integrated with SFDC to make a seamless experience for users and use the tool within the system of record.

Pros

  • Enhancement
  • Prospecting
  • Search Features

Cons

  • Salesforce Integration
  • Record Matching Logic (minimize duplicate creation)
  • Database growth
  • Increase of self sourced prospects/accounts
ZoomInfo's SFDC integration is much more sophisticated, reliable, and customizable than Apollo's.
Salesforce Lightning Platform (formerly Salesforce App Cloud), LinkedIn Sales Navigator, LeanData
ZoomInfo is great for teams who are looking for their users to be proactive and find new prospects, as well as update existing ones. ZoomInfo has many other features that help make the Sales team's life easier such as Intent Signals and email/in-app alerts to follow targeted news topics, technology specifications, and rounds of funding to target the right accounts at the right time.

ZoomInfo Sales Feature Ratings

8.0
Advanced search
8
Identification of new leads
7
List quality
8
List upload/download
8
Ideal customer targeting
9
Load time/data access
8
8.0
Contact information
8
Company information
8
Industry information
8
7.0
Salesforce integration
5
Company/business profiles
8
Alerts and reminders
9
Data hygiene
6
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
Not Rated
Sales email templates
Not Rated

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