ZoomInfo Sales - in my opinion, The BEST GTM Sales Tool
May 05, 2025

ZoomInfo Sales - in my opinion, The BEST GTM Sales Tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Sales

There are some parts that are real easy, but then some things that you learn on your own. For example, the differences between accounts and contacts can get frustrating, especially when common names work at SEVERAL hospitals right down the street from each other. There can be confusion on ZoomInfo Sales' part too.
We use it to find the decision makers within each organization that we need to speak with, influence, and hopefully buy. This has helped us TREMENDOUSLY regarding calls actually being picked up and returned. ZoomInfo Sales addresses multiple business problems, such as keeping us up to date on the decision makers, learning more about them before each call to build a relationship, etc. has led to an increase in sales.

Pros

  • Accurate contact info
  • Previous roles
  • Great advanced search results

Cons

  • If a person works at multiple locations, it needs more than just HQ and local
  • Pricing is all individualized, so unsure if the deal is good or not
  • Sometimes data is old
  • Accurate lead information
  • Work smarter, not harder
  • Increase in sales due to greater chance of speaking with the right person
It has made me MUCH more effective and valuable as not only did I introduce it to the company and they believed in it enough to purchase, but they then assigned me to teach the entire company on how to utilize it!! It's helped my job security and I'm #1 in Sales as I know how to use it already.
In my opinion, ZoomInfo Sales wins hands down. LinkedIn might be good for growing my own business or to network, but nothing like ZoomInfo Sales in my role.

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

It is IDEAL for Inside Sales Based Teams. In fact I have introduced ZoomInfo Sales to the 3 companies I've worked for over the past 8 years, and 2 of them bought it.

When I worked for [...], I was first introduced to ZoomInfo Sales, and LOVED IT. Then there were lay offs, I got married, and started a job selling renewable energy tech. It was outside sales until COVID. At that point, I brought up ZoomInfo Sales, and they bought. Most recently, I joined a startup generic pharma co, and they brought over their CRM from 6ish years ago. A lot of people had left, so i mentioned ZoomInfo Sales, and they also bought it.

Seriously, [...], as I KNOW how to sell this!! Please have someone from ZoomInfo Sales reach out to me.

ZoomInfo Sales Feature Ratings

7.0
Advanced search
10
Identification of new leads
5
List quality
7
List upload/download
5
Ideal customer targeting
6
Load time/data access
9
8.0
Contact information
9
Company information
8
Industry information
7
6.1
Lead qualification process
4
Smart lists and recommendations
5
Salesforce integration
10
Company/business profiles
7
Alerts and reminders
6
Data hygiene
2
Automatic data refresh
7
Tags
5
Filters and segmentation
9
8.0
Sales email templates
8

Using ZoomInfo Sales

12 - Sales and marketing for the most part. Some times Director's will get on to see how they can utilize it and get the biggest bang out of their buck with it as well. In my opinion, most of them are nowhere near to my experience level, so I just need to be patient with them.
1 - I am the only one, and I am in charge of Sales for the Southeast US. We do have an IT guy, but I doubt he knows the system like I do. I am also pretty confident I can take care of any problems that may arise while under contract with them.
  • Update CRM
  • Have an accurate CRM
  • Increase sales by more efficient phone calls
  • Syncing it up with Outlook so all emails are in both systems
  • Finding out decision makers recent career history
  • Getting direct #'s easily
  • Use AI to grade which contacts are most likely the decision maker
  • Use it as a way to email everyone on 2 Holidays a year..July 4th and Christmas
  • Use it to perfect scripts
The data is always updated, and I've been using it for 8 years

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