Channel Management Software

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Folloze

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…

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Brightpearl by Sage

Brightpearl’s retail operations platform is designed to handle peak trading, integrates with the full retail tech ecosystem, and is omni-channel native. Additionally, the vendor says their solution is the system of record for key trading data, provides real-time trading insights…

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Folloze

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…

3
PartnerStack

PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner…

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Allbound

Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with…

5
ZiftONE

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

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Impartner PRM

Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel…

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SellerApp

SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through tools and reports to help optimize and generate more sales. This E-Commerce solution allows sellers to fully capitalize and take complete advantage of the…

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Vendavo

Vendavo headquartered in Mountain View, California offers their price optimization and CPQ solution, with the goal of helping global manufacturers and distributors drive predictable, profitable outcomes.

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StructuredWeb

An Enterprise-Grade Channel Marketing Automation PlatformStructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb…

10
MRP

MRP, a global account intelligence provider, aims to equip B2B organizations with the intelligence and the demand needed to deliver a future-proof sales and marketing funnel. From start-ups to enterprise organizations, MRP provides B2B organizations with buyer intelligence, converting…

11
Preno - Hotel Management Software

Preno is a hotel software company that offers cloud solutions for independent hoteliers - offering a PMS, Channel Manager and Booking Engine. Preno is a hotel management solution that automates and streamlines daily administration tasks, helping operators run their front desk and…

12
Jungle Scout

Jungle Scout is a platform for selling on Amazon, from the company of the same name in Austin, TX. Founded in 2015 as an Amazon product research tool, Jungle Scout today features a suite of business management solutions and market intelligence to help entrepreneurs and brands manage…

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Linnworks

Linnworks is presented as a total commerce solution, and provides multi-channel order management for ecommerce. Linnworks connects, manages and automates commerce operations, powering businesses to sell wherever their customers are and capture every revenue opportunity.

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M2E Cloud

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Mediawide

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Musqot Marketing Planner

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Circlewise

Circlewise is presented as the Partnership Management Software of choice for the Fintech industry, and others. Circlewise cooperates with Fintech advertisers across all countries, devices, and verticals including P2P lending, crowdfunding, and mobile banks. Circlewise aims to help…

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Aravenda

Aravenda is a consignment software and resale inventory management tool integrated with Shopify POS. The software takes resellers inventory online, calculates payouts integrating Shopify POS, and boasts first class website design. As a Shopify partner, Aravenda aims to increase their…

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RevenueWize

RevenueWize aims to reduce the user's ACoS and optimize Amazon PPC with its Amazon PPC Management Tool. The vendor states RevenueWize brings down costs, manage ad spending for ASINs and helps control Amazon spending. Presented as ideal for Amazon sellers who would like to grow their…

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Esparkify

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PIMworks

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Model N Revenue Cloud

Model N delivers an end-to-end revenue management platform designed to empower companies to maximize revenue as they transform Sales, Marketing, Channels, Finance, and Legal processes. Model N’s revenue management solutions help by transforming siloed, tactical activities into strategic…

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Amazon Seller Central

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HyperGuest

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Learn More About Channel Management Software

What is Channel Management Software?

Channel Management software facilitates indirect sales by providing tools to manage third-party marketing. It is marketing automation applied to channels and is also known as through-channel marketing automation or distributed marketing. It enables brands to connect with their channel partners, offering customizable content experiences and co-op advertising management, empowering channel partners to support a company’s marketing activities and assets. It helps communicate the value of your products and services to your channel partners and through your channel partners. Channel Marketing Automation (TCMA) software helps to streamline marketing workflows by automating marketing processes.

Closely related, Partner Relationship Management (PRM) software establishes portals to communicate and exchange information and content between a company and its partners. This helps streamline workflows further and optimizes partner relationships. PRM software is leveraged to provide a more effective approach to channel marketing.

Most channel management software supports integration with an organization’s CRM and ERP systems. CRM software vendors are increasingly incorporating channel management software features into their products.

Major users of channel management software include manufacturing, financial services, technology, education, and healthcare companies. Cloud-based, SaaS implementations are becoming the dominant deployment model. Many vendors now provide mobile access to channel management functions.

Channel Management Software Features

Channel Management software often includes a wide range of features:

  • Campaign Management
  • Co-Op Advertising
  • Multiple Channel Configurations
    • Through-partner model
    • To-partner model
    • With-partner model
  • Channel Analytics / Marketing Metrics / Reporting
  • Content Management and Sharing
  • Incentive Management
  • Social Promotion
  • Inventory Control
  • Lead Management
  • Order Management
  • Partner Management
  • Pipeline Management

Channel Management Software Comparison

Key points to consider when purchasing channel marketing management software include:

  • Partner Readiness – Can your downstream partners readily leverage your solution? Each distribution channel will have different technological capabilities and varying degrees of readiness and willingness to adopt new technologies. Some capabilities such as showcasing your products should be easy to implement, others such as integrated campaigns may only be supported by your more sophisticated partners.
  • Marketing Channel Strategies – Are you a B2B or B2C business, or both? These require different marketing channel strategies. Evaluate the product features to ensure they readily address the needs of your specific market.
  • Integrations – Do you need to integrate this software with existing systems such as PRM, CRM, or ERP? Make sure the channel marketing management platform you invest in can easily integrate with the other systems of record you already use.

Pricing Information

There are two main pricing models channel marketing management vendors use: perpetual license and subscription.

The older, more traditional perpetual license model is common with on-premises deployments. It involves paying an upfront fee for a license to own the software. The cost of one-time licensing fees can range from $2,000 to over $24,000 for basic installations.

The subscription pricing model is commonly used for SaaS applications. Vendors typically charge by the employee or per user, per month. Prices for subscription plans can start as low as $30 a month and range up to $295 a month or more.

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Frequently Asked Questions

What does channel marketing management software do?

Companies use channel marketing management software to manage their third-party marketing activities. The software helps businesses optimize their partner relationships by automating the marketing workflow and offering customized content to best represent an organization's products and services.

What are the benefits of using channel marketing management software?

Benefits of using channel marketing management software include:

  • Increased Revenue
  • Customers can connect and purchase through their preferred channels
  • Increased customer engagement
  • Higher conversion rates
  • Reduced customer acquisition costs
  • More Consistent Branding
  • Better alignment with brand messaging across all partner channels
  • Better communicate the value of your products and services to your partners and customers
  • Improved inventory management
  • Improved customer account management


What are the best channel marketing management software products?

How much does channel marketing management software cost?

An on-site license can range from $2,000 to over $24,000. Monthly pricing by user begins at $30 a month and can go over $295 a month.