TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    360 Campaigner

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…

    $90

    upto 10000 emails

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    SafeOpt

    Score7 out of 10
    N/AAddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.

    $17

    Per each 5,000 Monthly Uniques

    Pricing
    360 CampaignerConstant ContactSafeOpt
    Editions & Modules
    Starter
    $90
    upto 10000 emails
    Genius
    $249
    up to 10000 emails, 30000 Nurture emails
    Explorer
    $1,499
    up to 10000 emails & Contacts
    Champion
    $1,699
    up to 10000 emails & Contacts, 30000 Nurture emails
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Pro
    $17
    Per each 5,000 Monthly Uniques
    Enterprise
    $500+
    Priced based on usage
    Community
    $0
    Up to 5,000 Monthly Uniques
    Offerings
    Pricing Offerings
    360 CampaignerConstant ContactSafeOpt
    Free Trial
    YesYesYes
    Free/Freemium Version
    YesNoYes
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeNo setup feeNo setup fee$500 per brand
    Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
    More Pricing Information
    Community Pulse
    360 CampaignerConstant ContactSafeOpt
    Considered Multiple Products
    360 Campaigner
    Chose 360 Campaigner
    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 …
    Incentivized
    Constant Contact
    No answer on this topic
    AddShoppers
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    85%
    Would buy again
    61 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    61 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    85%
    Happy with the feature set
    61 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    46 Answers
    No answers on this topic
    Features
    360 CampaignerConstant ContactSafeOpt
    Email & Online Marketing
    Comparison of Email & Online Marketing features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    9.6
    1 Ratings
    22% above category average
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    SafeOpt
    -
    Ratings
    WYSIWYG email editor10.01 Ratings9.7102 Ratings00 Ratings
    Dynamic content9.01 Ratings9.7104 Ratings00 Ratings
    Ability to test dynamic content10.01 Ratings8.582 Ratings00 Ratings
    Landing pages10.01 Ratings9.378 Ratings00 Ratings
    A/B testing9.01 Ratings8.373 Ratings00 Ratings
    Mobile optimization10.01 Ratings8.686 Ratings00 Ratings
    Email deliverability reporting9.01 Ratings9.9116 Ratings00 Ratings
    List management9.01 Ratings9.3118 Ratings00 Ratings
    Triggered drip sequences10.01 Ratings7.962 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    9.8
    1 Ratings
    23% above category average
    Constant Contact
    -
    Ratings
    SafeOpt
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings00 Ratings
    Data quality management10.01 Ratings00 Ratings00 Ratings
    Automated sales alerts and tasks9.01 Ratings00 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    9.5
    1 Ratings
    25% above category average
    Constant Contact
    -
    Ratings
    SafeOpt
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings00 Ratings
    Event/webinar marketing10.01 Ratings00 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    10.0
    1 Ratings
    29% above category average
    Constant Contact
    -
    Ratings
    SafeOpt
    -
    Ratings
    Social sharing and campaigns10.01 Ratings00 Ratings00 Ratings
    Social profile integration10.01 Ratings00 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    9.3
    1 Ratings
    23% above category average
    Constant Contact
    8.5
    117 Ratings
    10% above category average
    SafeOpt
    -
    Ratings
    Dashboards9.01 Ratings8.488 Ratings00 Ratings
    Standard reports10.01 Ratings9.8115 Ratings00 Ratings
    Custom reports9.01 Ratings7.558 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    9.3
    1 Ratings
    21% above category average
    Constant Contact
    -
    Ratings
    SafeOpt
    -
    Ratings
    API9.01 Ratings00 Ratings00 Ratings
    Role-based workflow & approvals9.01 Ratings00 Ratings00 Ratings
    Customizability10.01 Ratings00 Ratings00 Ratings
    Integration with Salesforce.com9.01 Ratings00 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings00 Ratings
    Integration with SugarCRM10.01 Ratings00 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of 360 Campaigner and Constant Contact and SafeOpt
    Feature
    360 Campaigner
    -
    Ratings
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    SafeOpt
    -
    Ratings
    URL Validation00 Ratings8.231 Ratings00 Ratings
    Link Tracking00 Ratings7.934 Ratings00 Ratings
    Image Validation00 Ratings8.932 Ratings00 Ratings
    Inbox Display00 Ratings8.635 Ratings00 Ratings
    Email Accessibility Tools00 Ratings7.928 Ratings00 Ratings
    Spelling and Grammar Check00 Ratings9.856 Ratings00 Ratings
    Spam Testing00 Ratings6.026 Ratings00 Ratings
    Email Previews00 Ratings9.968 Ratings00 Ratings
    Best Alternatives
    360 CampaignerConstant ContactSafeOpt
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    360 CampaignerConstant ContactSafeOpt
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.8
    (135 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (23 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (12 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (9 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (5 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    360 CampaignerConstant ContactSafeOpt
    Likelihood to Recommend
    360 Campaigner
    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Incentivized
    Read full review
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    AddShoppers
    It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
    Incentivized
    Read full review
    Pros
    360 Campaigner
    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Incentivized
    Read full review
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    AddShoppers
    • Easy to implement and work with.
    • Excellent customer support with lots of creative ideas.
    • What they promise is what they do .
    • They [are] able to increase website conversion rate thereby it increase[s] our sales.
    Incentivized
    Read full review
    Cons
    360 Campaigner
    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Incentivized
    Read full review
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    AddShoppers
    • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
    • Social sharing could have been much better.
    • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
    Incentivized
    Read full review
    Likelihood to Renew
    360 Campaigner
    No answers on this topic
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    AddShoppers
    No answers on this topic
    Usability
    360 Campaigner
    No answers on this topic
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    AddShoppers
    No answers on this topic
    Reliability and Availability
    360 Campaigner
    No answers on this topic
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    AddShoppers
    No answers on this topic
    Performance
    360 Campaigner
    No answers on this topic
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    AddShoppers
    No answers on this topic
    Support Rating
    360 Campaigner
    No answers on this topic
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    AddShoppers
    No answers on this topic
    Implementation Rating
    360 Campaigner
    No answers on this topic
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    AddShoppers
    No answers on this topic
    Alternatives Considered
    360 Campaigner
    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Incentivized
    Read full review
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    AddShoppers
    We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
    Incentivized
    Read full review
    Scalability
    360 Campaigner
    No answers on this topic
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    AddShoppers
    No answers on this topic
    Return on Investment
    360 Campaigner
    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Incentivized
    Read full review
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    AddShoppers
    • I see only positive impact when started using it.
    • It increased our organic sales in short period of time.
    • Brand awareness was done properly.
    • We are able to focus on right customer at right time.
    • Only thing they need to improve is their dashboard feature.
    Incentivized
    Read full review
    ScreenShots

    360 Campaigner Screenshots

    Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.