What users are saying about
14 Ratings
93 Ratings
14 Ratings
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Score 9.3 out of 100
93 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
6.6

iContact

66%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
7.0
70%
24 Ratings

Dynamic content

9.0
90%
1 Rating
7.0
70%
21 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
5.0
50%
21 Ratings

Landing pages

10.0
100%
1 Rating
7.0
70%
14 Ratings

A/B testing

9.0
90%
1 Rating
5.0
50%
17 Ratings

Mobile optimization

10.0
100%
1 Rating
7.0
70%
21 Ratings

Email deliverability reporting

9.0
90%
1 Rating
7.1
71%
49 Ratings

List management

9.0
90%
1 Rating
8.0
80%
25 Ratings

Triggered drip sequences

10.0
100%
1 Rating
6.0
60%
15 Ratings

Lead Management

9.8

360 Campaigner

98%

iContact

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

iContact

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

iContact

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
8.0

iContact

80%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
8.0
80%
26 Ratings

Standard reports

10.0
100%
1 Rating
8.0
80%
25 Ratings

Custom reports

9.0
90%
1 Rating
8.0
80%
15 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%

iContact

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

360 Campaigner

Feature Set Not Supported
N/A
7.0

iContact

70%
iContact ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
7.0
70%
1 Rating

Link Tracking

N/A
0 Ratings
7.0
70%
1 Rating

Image Validation

N/A
0 Ratings
7.0
70%
1 Rating

Inbox Display

N/A
0 Ratings
7.0
70%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
7.0
70%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
7.0
70%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.0

iContact

80%
45 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
3.4

iContact

34%
19 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.0

iContact

80%
6 Ratings

Availability

360 Campaigner

N/A
0 Ratings
9.0

iContact

90%
2 Ratings

Performance

360 Campaigner

N/A
0 Ratings
8.0

iContact

80%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
9.9

iContact

99%
18 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
1.0

iContact

10%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.5

iContact

85%
4 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
7.0

iContact

70%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

iContact

Starting Price

$14 per month

Editions & Modules

iContact editions and modules pricing
EditionModules
1500 Users$15.001
2500 Users$25.002
5000 Users$45.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

iContact

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review

Usability

360 Campaigner

No answers on this topic

iContact

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review

Reliability and Availability

360 Campaigner

No answers on this topic

iContact

iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review

Support Rating

360 Campaigner

No answers on this topic

iContact

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review

Online Training

360 Campaigner

No answers on this topic

iContact

The templates are difficult to customize, and they don't render well in email platforms
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

iContact

i wouldn't be using it if i wasn't satisfied. time is money
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

iContact

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Read full review

Scalability

360 Campaigner

No answers on this topic

iContact

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

iContact

  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review

Screenshots

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