What users are saying about
12 Ratings
91 Ratings
12 Ratings
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Score 9.7 out of 100
91 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
iContact
6.4
WYSIWYG email editor
360 Campaigner
10.0
iContact
6.3
Dynamic content
360 Campaigner
9.0
iContact
6.1
Ability to test dynamic content
360 Campaigner
10.0
iContact
5.2
Landing pages
360 Campaigner
10.0
iContact
5.9
A/B testing
360 Campaigner
9.0
iContact
5.8
Mobile optimization
360 Campaigner
10.0
iContact
7.1
Email deliverability reporting
360 Campaigner
9.0
iContact
7.7
List management
360 Campaigner
9.0
iContact
7.2
Triggered drip sequences
360 Campaigner
10.0
iContact
6.4

Lead Management

360 Campaigner
9.8
iContact
Lead nurturing
360 Campaigner
10.0
iContact
Lead scoring and grading
360 Campaigner
10.0
iContact
Data quality management
360 Campaigner
10.0
iContact
Automated sales alerts and tasks
360 Campaigner
9.0
iContact

Campaign Management

360 Campaigner
9.5
iContact
Calendaring
360 Campaigner
9.0
iContact
Event/webinar marketing
360 Campaigner
10.0
iContact

Social Media Marketing

360 Campaigner
10.0
iContact
Social sharing and campaigns
360 Campaigner
10.0
iContact
Social profile integration
360 Campaigner
10.0
iContact

Reporting & Analytics

360 Campaigner
9.3
iContact
6.9
Dashboards
360 Campaigner
9.0
iContact
7.7
Standard reports
360 Campaigner
10.0
iContact
6.6
Custom reports
360 Campaigner
9.0
iContact
6.3

Platform & Infrastructure

360 Campaigner
9.3
iContact
API
360 Campaigner
9.0
iContact
Role-based workflow & approvals
360 Campaigner
9.0
iContact
Customizability
360 Campaigner
10.0
iContact
Integration with Salesforce.com
360 Campaigner
9.0
iContact
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
iContact
Integration with SugarCRM
360 Campaigner
10.0
iContact

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Kirsten Rodriguez | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Zeenath Haniff | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Charlene Botet Pelaez | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 9.9
Based on 9 answers
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Todd McGee | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 8.5
Based on 2 answers
i wouldn't be using it if i wasn't satisfied. time is money
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

iContact

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Malarie Knox | TrustRadius Reviewer

Scalability

360 Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

iContact

  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Karen Chamberlain | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

iContact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

iContact Editions & Modules

Edition
1500 Users$15.001
2500 Users$25.001
5000 Users$45.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
iContact
7.9

Likelihood to Renew

360 Campaigner
iContact
3.4

Usability

360 Campaigner
iContact
8.0

Reliability and Availability

360 Campaigner
iContact
9.0

Performance

360 Campaigner
iContact
8.0

Support Rating

360 Campaigner
iContact
9.9

Implementation Rating

360 Campaigner
iContact
8.5

Scalability

360 Campaigner
iContact
7.0

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