What users are saying about
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Iterable

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
8.2

Iterable

82%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.6
86%
38 Ratings

Dynamic content

9.0
90%
1 Rating
8.2
82%
40 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
7.1
71%
40 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

9.0
90%
1 Rating
8.0
80%
42 Ratings

Mobile optimization

10.0
100%
1 Rating
8.2
82%
37 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.0
80%
51 Ratings

List management

9.0
90%
1 Rating
8.3
83%
43 Ratings

Triggered drip sequences

10.0
100%
1 Rating
9.0
90%
37 Ratings

Lead Management

9.8

360 Campaigner

98%

Iterable

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Iterable

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Iterable

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
6.5

Iterable

65%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
6.7
67%
42 Ratings

Standard reports

10.0
100%
1 Rating
6.8
68%
42 Ratings

Custom reports

9.0
90%
1 Rating
5.9
59%
36 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
8.5

Iterable

85%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.4
84%
38 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.6
86%
32 Ratings

Customizability

10.0
100%
1 Rating
8.4
84%
35 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.6

Iterable

86%
44 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
10.0

Iterable

100%
1 Rating

Usability

360 Campaigner

N/A
0 Ratings
1.0

Iterable

10%
1 Rating

Availability

360 Campaigner

N/A
0 Ratings
10.0

Iterable

100%
1 Rating

Performance

360 Campaigner

N/A
0 Ratings
8.0

Iterable

80%
1 Rating

Support Rating

360 Campaigner

N/A
0 Ratings
1.0

Iterable

10%
1 Rating

Product Scalability

360 Campaigner

N/A
0 Ratings
10.0

Iterable

100%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Iterable

For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time. Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Iterable

  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Iterable

  • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
  • More info included in errors/alerts
  • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Iterable

Starting Price

Editions & Modules

Iterable editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Iterable info

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Iterable

    Extremely easy to use, deeply integrated into our infrastructure
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Iterable

    Our implementation failed, so I can only give this a zero.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Iterable

    Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Iterable

    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Iterable

    Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Iterable

    It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their systems to be used in messages and also for its easy integration with Twilio's Segment.
    Read full review

    Scalability

    360 Campaigner

    No answers on this topic

    Iterable

    We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Iterable

    • We have scaled subscription reactivations from a small organic trickle to targeted campaigns, allowing us to create a much higher flow of reactivation month over month
    • We have scaled lead conversion into thousands of daily sign-ups through customized communication journeys
    • We have saved time and costs for our engineering teams because we're able to build messaging journeys through Iterable rather than having to encode them within the product itself
    Read full review

    Screenshots

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