What users are saying about
12 Ratings
33 Ratings
12 Ratings
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Score 9.7 out of 100
33 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Iterable

I
would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.
Bella Castilla | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Iterable
5.3
WYSIWYG email editor
360 Campaigner
10.0
Iterable
5.5
Dynamic content
360 Campaigner
9.0
Iterable
5.2
Ability to test dynamic content
360 Campaigner
10.0
Iterable
5.3
Landing pages
360 Campaigner
10.0
Iterable
A/B testing
360 Campaigner
9.0
Iterable
5.2
Mobile optimization
360 Campaigner
10.0
Iterable
5.1
Email deliverability reporting
360 Campaigner
9.0
Iterable
5.3
List management
360 Campaigner
9.0
Iterable
5.3
Triggered drip sequences
360 Campaigner
10.0
Iterable
5.3

Lead Management

360 Campaigner
9.8
Iterable
Lead nurturing
360 Campaigner
10.0
Iterable
Lead scoring and grading
360 Campaigner
10.0
Iterable
Data quality management
360 Campaigner
10.0
Iterable
Automated sales alerts and tasks
360 Campaigner
9.0
Iterable

Campaign Management

360 Campaigner
9.5
Iterable
Calendaring
360 Campaigner
9.0
Iterable
Event/webinar marketing
360 Campaigner
10.0
Iterable

Social Media Marketing

360 Campaigner
10.0
Iterable
Social sharing and campaigns
360 Campaigner
10.0
Iterable
Social profile integration
360 Campaigner
10.0
Iterable

Reporting & Analytics

360 Campaigner
9.3
Iterable
5.1
Dashboards
360 Campaigner
9.0
Iterable
5.0
Standard reports
360 Campaigner
10.0
Iterable
5.3
Custom reports
360 Campaigner
9.0
Iterable
5.0

Platform & Infrastructure

360 Campaigner
9.3
Iterable
5.8
API
360 Campaigner
9.0
Iterable
5.1
Role-based workflow & approvals
360 Campaigner
9.0
Iterable
5.1
Customizability
360 Campaigner
10.0
Iterable
7.3
Integration with Salesforce.com
360 Campaigner
9.0
Iterable
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Iterable
Integration with SugarCRM
360 Campaigner
10.0
Iterable

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Iterable

  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
Tim Noetzel | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Iterable

  • Low tech understanding - CSM and supports agents tech knowledge both of Iterable tool and in general is limited.
  • Shortage of features - the tool is generic (in a good way) to work with and connect to your tech stack, but while you want to use it more sophisticated way - to tool can't deliver it.
  • I have +20 feature requests which are mandatory and have in other ESP platforms.
  • poor-to-not-exist analytics - you'll have to export campaigns data and user data to your DB in order to take actionable reports and self-created metrics.
Anonymous | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Iterable

Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
Fallon Penrod | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Iterable

  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Raja Datta | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Iterable Editions & Modules

Edition
Iterable$5001
  1. per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Iterable
5.1

Usability

360 Campaigner
Iterable
1.0

Support Rating

360 Campaigner
Iterable
1.0

Add comparison