6sense vs InsideView

• Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
• Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
• Provides insight into digital spend vs pipeline creation and closed won.

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• 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
• Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
• The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
• 'Challenges' and 'Trends' - information to engage prospects during conversations.

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• Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
• Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)

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• As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
• We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
• I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.

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• After just 2 months in production we can track generated pipeline specifically to 6sense.
• We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.

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• Makes researching much easier so saved time prospecting.
• Cleaner information than other relative sites so not using bad information.
• Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.

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