6sense vs InsideView

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• InsideView has a large repository of companies with lots of information: company size, revenue, employees, articles as well as industry specific information.
• My reps love the option to view "more" and look at discovery questions by industry. It gives them questions to lead with, as well as ideas of what they should be researching.
• InsideView has a new look and feel rolling out soon. VERY excited about the update.

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• A bit difficult to navigate at times, so watch all the training videos and ask for help
• Not as intuitive but very powerful once you know how to use it
• Sometimes there are glitches but they have great support to help and fix it and never a repeat issue

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• While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
• Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
• Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
• Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
• The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
• While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
• They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
• There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.

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• Revenue growth
• More productive employees

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• Something positive is that it helps you when identifying a company opportunity because it gives you the data where they're not doing good to focus on those points and also help you with the information of the company in one easy-to-use tool.
• Something negative is that it should look for more info on Latin America market, sometimes info is missed on middle markets for this region.

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