6sense vs InsideView

• In-market account identification
• Website visitor de-anonymizer
• Data enrichment
• ABM ad targeting
• Industry & product innovation

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• Watch lists
• Lead generation list
• People and company data

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
• Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
• Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
• Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
• The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
• While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
• They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
• There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• Really great for helping lists build and it has helped me reach contacts I would not have been able to find before.
• Has helped give me more insight on industry, news, and competitor information.
• The ease of importing lists and updating account/contact info has saved us tons of time and allowed us to spend more time reaching the right people.

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