6sense vs InsideView

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• Cuts down on company research time before making a sales call
• Connecting with social media platforms
• Real-time information

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• With many searches you would come across pages and pages of companies that were in their database but had no contacts for those companies. This would be frustrating as you had to go into the company's profile to see if there were contacts. It negated a lot of the time saving it was meant to provide by being integrated with the system.

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• Enables confident and efficient lead conversion
• Provides better insight and clarity into ideal customer profiles / total addressable market
• Extends our sales and marketing teams' ability to penetrate into accounts via related contacts

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