6sense helps unlock buyer intent hidden in anonymous web traffic
June 25, 2025

6sense helps unlock buyer intent hidden in anonymous web traffic

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense to gain valuable sales insights and target high-potential accounts through its advanced keyword search and advertising capabilities. This platform helps us focus our efforts only on accounts that show genuine interest in our products, based on their online behavior and keyword activity. By identifying intent signals early, 6sense eliminates the need to prospect uninterested accounts, saving time and resources. Our primary use of the tool is for both sales insights and targeted advertising, enabling our teams to prioritize accounts more effectively and personalize outreach strategies based on real-time data.

Pros

  • Intent data and keyword searches displayed by account
  • Advertising segments
  • Go-to-market alignment

Cons

  • Data enrichment
  • Account matching
  • Analytics
  • Focused ABM
  • Detect early stage interest
  • Revenue increase
6sense allowed our BDR/sales team to prioritize outreach more effectively, reduce time spent on no-intent and low-intent leads, and align ad campaigns with in-market buyers with real intent dissected based on select keywords.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.

6sense Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
8
3rd party intent signals
8
Downstream intent signals
9
Account identification
8
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
Automated routing and prioritization
8
Customer interaction histories
8
Syndicated content
Not Rated
Personalization
8
Engagement data tracking
8
Ad campaign creation
10
Display advertising
10
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
8

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