80 Ratings
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Score 8.5 out of 100
74 Ratings
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Score 7.4 out of 100

Feature Set Ratings

  • Google Content Experiments (discontinued) ranks higher in 3 feature sets: Testing and Experimentation, Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

8.4

AB Tasty

84%
9.2

Google Content Experiments (discontinued)

92%
Google Content Experiments (discontinued) ranks higher in 17/19 features

a/b experiment testing

9.1
91%
20 Ratings
9.0
90%
1 Rating

Split URL testing

9.8
98%
13 Ratings
10.0
100%
1 Rating

Multivariate testing

8.6
86%
17 Ratings
10.0
100%
1 Rating

Multi-page/funnel testing

8.5
85%
15 Ratings
9.0
90%
1 Rating

Mobile app testing

7.9
79%
4 Ratings
8.0
80%
1 Rating

Visual / WYSIWYG editor

7.6
76%
16 Ratings
10.0
100%
1 Rating

Advanced code editor

8.6
86%
6 Ratings
9.0
90%
1 Rating

Page surveys

5.1
51%
3 Ratings
8.0
80%
1 Rating

Preview mode

9.1
91%
7 Ratings
8.0
80%
1 Rating

Test duration calculator

9.0
90%
1 Rating
10.0
100%
1 Rating

Experiment scheduler

8.9
89%
4 Ratings
10.0
100%
1 Rating

Client-side tests

8.9
89%
7 Ratings
10.0
100%
1 Rating

Mutually exclusive tests

8.2
82%
2 Ratings
10.0
100%
1 Rating

Cross-browser testing

N/A
0 Ratings
8.0
80%
1 Rating

Test significance

N/A
0 Ratings
9.0
90%
1 Rating

Visitor recordings

N/A
0 Ratings
8.0
80%
1 Rating

Experiment workflow and approval

N/A
0 Ratings
8.0
80%
1 Rating

Dynamic experiment activation

N/A
0 Ratings
10.0
100%
1 Rating

Server-side tests

N/A
0 Ratings
10.0
100%
1 Rating

Audience Segmentation & Targeting

7.3

AB Tasty

73%
10.0

Google Content Experiments (discontinued)

100%
Google Content Experiments (discontinued) ranks higher in 4/4 features

Standard visitor segmentation

8.2
82%
18 Ratings
10.0
100%
1 Rating

Behavioral visitor segmentation

6.6
66%
16 Ratings
10.0
100%
1 Rating

Traffic allocation control

6.3
63%
19 Ratings
10.0
100%
1 Rating

Website personalization

8.2
82%
17 Ratings
10.0
100%
1 Rating

Results and Analysis

7.5

AB Tasty

75%
9.9

Google Content Experiments (discontinued)

99%
Google Content Experiments (discontinued) ranks higher in 8/10 features

Heatmap tool

7.3
73%
8 Ratings
N/A
0 Ratings

Click analytics

7.7
77%
16 Ratings
10.0
100%
1 Rating

Scroll maps

8.5
85%
8 Ratings
N/A
0 Ratings

Conversion tracking

9.1
91%
19 Ratings
10.0
100%
1 Rating

Goal tracking

8.6
86%
19 Ratings
10.0
100%
1 Rating

Test reporting

5.9
59%
20 Ratings
9.0
90%
1 Rating

Results segmentation

6.2
62%
18 Ratings
10.0
100%
1 Rating

Experiments results dashboard

7.1
71%
7 Ratings
10.0
100%
1 Rating

Form fill analysis

N/A
0 Ratings
10.0
100%
1 Rating

CSV export

N/A
0 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • AB Tasty is rated higher in 1 area: Likelihood to Renew
  • Google Content Experiments (discontinued) is rated higher in 1 area: Support Rating
  • AB Tasty and Google Content Experiments (discontinued) are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

AB Tasty

90%
51 Ratings
9.0

Google Content Experiments (discontinued)

90%
13 Ratings

Likelihood to Renew

7.7

AB Tasty

77%
8 Ratings
7.5

Google Content Experiments (discontinued)

75%
10 Ratings

Support Rating

7.3

AB Tasty

73%
3 Ratings
8.0

Google Content Experiments (discontinued)

80%
2 Ratings

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review

Google

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review

Google

  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
Read full review

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review

Google

  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review

Pricing Details

AB Tasty

Starting Price

Editions & Modules

AB Tasty editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Google Content Experiments (discontinued)

    Starting Price

    Editions & Modules

    Google Content Experiments (discontinued) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      AB Tasty

      AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
      Read full review

      Google

      Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
      Read full review

      Support Rating

      AB Tasty

      Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
      Read full review

      Google

      Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
      Read full review

      Alternatives Considered

      AB Tasty

      We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
      Read full review

      Google

      Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
      Read full review

      Return on Investment

      AB Tasty

      • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
      • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
      • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
      • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
      Read full review

      Google

      • CE has made efficient time use easy and fool-proof when it comes to learning the software
      • Because it integrates with other Google programs there is a benefit to track with Google Analytics
      • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
      Read full review

      Screenshots

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