What users are saying about
Top Rated
44 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101
71 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
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Google Content Experiments

Google Content Experiments (along with Optimize) are best suited to get your team started on the path of A/B testing. It's a cheap and low-risk way to test, and also ties well into Google Analytics. Its integration with Optimize is built on top of Google Tag Manager so again this is well-understood technology and chances are most businesses would have someone who is familiar with it.
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Pros

  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
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  • Has a great analytics engine in its backend which uses multi-arm bandit methodology- and thus can perform multiple variations at once.
  • Multi-arm bandit means that it's also really effective in finding the winning solution.
  • It can be based on Analytics Goals via Optimize so you can drive things that are important to the business.
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Cons

  • Increase the number of widgets in the widget library
Fabien Borsa profile photo
  • Not a great solution for people who don't have the ability to code a page from scratch, or need to implement a test without the help of IT. This tool requires implementation of a few different code snippets on different pages and the ability to code a new page. If you're looking for a WYSIWYG editor - try Optimizely.
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Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Google Content Experiments7.5
Based on 10 answers
I will renew it because it is free and inside GA.
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Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
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Alternatives Considered

About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
Javier Gómez de la Mata profile photo
GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce.
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Return on Investment

  • AB Tasty is our on-site marketing display tool. If we didn't have the solution we would not have been able to do custom display with formats that are not iAB standards. Therefore we were able to run our e-commerce campaigns with their own ROI.
Jade St-Laurent, Gestion de projet data profile photo
  • Increased lead conversion rate
  • Increased sales
Antonio Segovia profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Content Experiments

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details