73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Google Content Experiments (discontinued)

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Salvatore Polizzi McDonagh | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Google Content Experiments (discontinued)
9.2
a/b experiment testing
AB Tasty
8.4
Google Content Experiments (discontinued)
9.0
Split URL testing
AB Tasty
8.4
Google Content Experiments (discontinued)
10.0
Multivariate testing
AB Tasty
8.0
Google Content Experiments (discontinued)
10.0
Multi-page/funnel testing
AB Tasty
7.4
Google Content Experiments (discontinued)
9.0
Mobile app testing
AB Tasty
7.6
Google Content Experiments (discontinued)
8.0
Visual / WYSIWYG editor
AB Tasty
7.8
Google Content Experiments (discontinued)
10.0
Advanced code editor
AB Tasty
8.2
Google Content Experiments (discontinued)
9.0
Page surveys
AB Tasty
7.3
Google Content Experiments (discontinued)
8.0
Preview mode
AB Tasty
8.0
Google Content Experiments (discontinued)
8.0
Experiment scheduler
AB Tasty
8.2
Google Content Experiments (discontinued)
10.0
Client-side tests
AB Tasty
8.9
Google Content Experiments (discontinued)
10.0
Mutually exclusive tests
AB Tasty
8.2
Google Content Experiments (discontinued)
10.0
Cross-browser testing
AB Tasty
Google Content Experiments (discontinued)
8.0
Test significance
AB Tasty
Google Content Experiments (discontinued)
9.0
Visitor recordings
AB Tasty
Google Content Experiments (discontinued)
8.0
Test duration calculator
AB Tasty
Google Content Experiments (discontinued)
10.0
Experiment workflow and approval
AB Tasty
Google Content Experiments (discontinued)
8.0
Dynamic experiment activation
AB Tasty
Google Content Experiments (discontinued)
10.0
Server-side tests
AB Tasty
Google Content Experiments (discontinued)
10.0

Audience Segmentation & Targeting

AB Tasty
8.5
Google Content Experiments (discontinued)
10.0
Standard visitor segmentation
AB Tasty
8.3
Google Content Experiments (discontinued)
10.0
Behavioral visitor segmentation
AB Tasty
8.4
Google Content Experiments (discontinued)
10.0
Traffic allocation control
AB Tasty
8.6
Google Content Experiments (discontinued)
10.0
Website personalization
AB Tasty
8.5
Google Content Experiments (discontinued)
10.0

Results and Analysis

AB Tasty
7.6
Google Content Experiments (discontinued)
9.9
Heatmap tool
AB Tasty
6.4
Google Content Experiments (discontinued)
Click analytics
AB Tasty
7.9
Google Content Experiments (discontinued)
10.0
Scroll maps
AB Tasty
7.8
Google Content Experiments (discontinued)
Conversion tracking
AB Tasty
7.9
Google Content Experiments (discontinued)
10.0
Goal tracking
AB Tasty
7.8
Google Content Experiments (discontinued)
10.0
Test reporting
AB Tasty
8.0
Google Content Experiments (discontinued)
9.0
Results segmentation
AB Tasty
7.2
Google Content Experiments (discontinued)
10.0
Experiments results dashboard
AB Tasty
7.7
Google Content Experiments (discontinued)
10.0
Form fill analysis
AB Tasty
Google Content Experiments (discontinued)
10.0
CSV export
AB Tasty
Google Content Experiments (discontinued)
10.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Google Content Experiments (discontinued)

  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
John Mills | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Google Content Experiments (discontinued)

  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 7.5
Based on 10 answers
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Jenny DeGraff | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 8.0
Based on 2 answers
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Google Content Experiments (discontinued)

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Mark Castaldo | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Google Content Experiments (discontinued)

  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
David Jackiewicz | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Content Experiments (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Google Content Experiments (discontinued)
9.0

Likelihood to Renew

AB Tasty
7.7
Google Content Experiments (discontinued)
7.5

Support Rating

AB Tasty
7.3
Google Content Experiments (discontinued)
8.0

Add comparison