ACES Web Audit Technology vs Google Analytics

Likelihood to Recommend

The technology is very well suited for QC audits. It is also flexible enough to create audits for other purposes within the mortgage industry.

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Judith Palionis

Quality Control Analyst III

Mountain West Financial, Inc.Real Estate, 501-1000 employees

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Every website should have Google Analytics installed. Even if you're not ready to use it, it can at least start capturing data. Then when you're ready, you'll have plenty of data to dive into. Even if you're only mildly interested in your website's performance, there are plenty of stats in Google Analytics you'll find useful. I find it a little trickier for mobile apps (between Google Analytics for mobile apps and Firebase, I'm still not completely sure which one to be using).

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Pros

Peer comparisons
Question filtering
Response resolutions

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Vickie Perfecto

Director- Loan Servicing Origination Support

Fremont BankBanking, 501-1000 employees

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Provides anonymized traffic data - where people come from
With proper implementation, shows the best source for converting users
Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
Shows user flow - what's the path users are taking around your website?
Shows where users are dropping off

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Michael Weissberg

Senior Digital Marketing Manager

KerryFood & Beverages, 10,001+ employees

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Cons

Reporting is through Business Objects, which requires someone proficient in that technology. If ACES could provide more assistance in this area it would wonderful.
A more detailed user guide. Not all processes are explained well.
Provide the ability to view updates in a PDF format so that we can review them at one time instead of one item at a time.

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Judith Palionis

Quality Control Analyst III

Mountain West Financial, Inc.Real Estate, 501-1000 employees

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It can be difficult to create the segment I'm looking for.
I don't always trust that the data is telling me what I think it is. Sometimes unsure how the data is being calculated or what exactly I'm looking at.
I know there are a ton of things I'm missing! Help me discover the features I need :)

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Ethan Galowitz

Product Manager

PAIRINInternet, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Google Analytics 9.5

Based on 49 answers

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

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Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

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Usability

No score

No answers yet

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Google Analytics 9.0

Based on 6 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Victor Campos

Web Developer

PmD InteractiveInternet, 1-10 employees

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Support Rating

No score

No answers yet

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Google Analytics 6.5

Based on 82 answers

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Sarah Hoffman

Media Director

Studio FlightMarketing & Advertising, 11-50 employees

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Online Training

No score

No answers yet

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Google Analytics 10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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Roy Morejon

President

Command PartnersOnline Media, 11-50 employees

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Implementation Rating

No score

No answers yet

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Google Analytics 5.0

Based on 12 answers

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

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Sid Haas

Vice President of Business Development

LKCSMarketing and Advertising, 51-200 employees

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Alternatives Considered

Similarity. It had better pricing and servicing module.

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Vickie Perfecto

Director- Loan Servicing Origination Support

Fremont BankBanking, 501-1000 employees

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Google Analytics has similar reporting capabilities as Adobe Analytics and Webtrends Analytics. But it stands out when it comes to having higher limits or caps on web server calls or website hits to analyze without charging extra. For advanced analysis, Google Analytics does a better job of integrating with BigQuery so SQL can be used against relational databases to run queries and pull non-clickstream analytics which are correlated to clickstream analytics. Example: Invoice sales correlated to Clickstream conversions. When it comes to tracking qualitative data such as survey responses to measure customer satisfaction or heatmaps and session replays, Hotjar and Foresee tools are rated higher. To track impact of SEO marketing campaigns on driving awareness of a particular brand, category or drive higher conversions of specific items, Conductor Searchlight does a better job because it also compares results of our SEO campaigns to industry trends and benchmarks

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Verified User

Analyst in Marketing

Insurance Company, 1001-5000 employees

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Return on Investment

ACES has assisted in organizing, streamlining and automating our qc processes as well as other required audits.

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Judith Palionis

Quality Control Analyst III

Mountain West Financial, Inc.Real Estate, 501-1000 employees

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While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.

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Kyle Reichelt

Senior Project Manager

OnMetricInternet, 11-50 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ACES Web Audit Technology Editions & Modules

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Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Google Analytics Editions & Modules

Edition

Google Analytics	Free
Google Analytics 360	$150,000²

per year

Additional Pricing Details

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ACES Web Audit Technology vs Google Analytics