Acoustic Campaign vs. Evoq Content

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.

If you just need to implement a website that is dynamic but not real big in Data Processing almost anyone can do so with very limited knowledge as long as you know how to use a Word Processor and your Browser. If you don't have experience with setting up a Server to run a website there are Companies like PowerDNN, Rackspace and WinHost that can help and I recommend them in that order if you are using DNN. If you need a more sophisticated e-commerce website and don't have much experience with Servers, SQL Server etc. then you should find a consultant to help you install and setup not just the DNN Platform but also select the proper Modules to accomplish what you want to do. If you need a highly customized website that is very data intensive and you are not experienced then be sure to save yourself the time and money by finding a qualified Consultant to help you. The beauty of DNN is that it can handle as simple or as complicated of an Application as you need depending on what your needs are and how far you want to take it.

• Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
• Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
• Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.

• DNN is a feature-rich, open-source project with a flexible license. This let us use it without licensing costs for custom solutions or as-is with no custom code just plug-in modules.
• DNN is written in Microsoft .NET C#. This allows our developers and our customers to use their existing skill set to install and maintain the solution.
• DNN is made for Windows platform, allowing us and our customers to deploy solutions to existing Windows servers or in some cases hosted platforms.
• DNN integrates with Windows authentication allowing us to deploy intranet solutions and use single sign-on for improved user experience and security.

• Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
• Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
• Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
• Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
• Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
• Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.

• It can be a bit heavy-handed when it comes to styling. It's sometimes necessary to spend a little extra time to overcome styling issues.
• Up until version 8 of the core DNN platform, implementing single page applications (SPAs) required extra efforts.
• It is very difficult to split a site across multiple servers for load balancing

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.

Even though DNN is a good CMS, I have worked with other CMSs which are far more robust at this point, and would not be overly inclined to select DNN unless cost of the product is the most important factor along with staying on .NET. DNN is a whole package so unless the client has a requirement of including authentication, authorization for users, eCommerce, sticking to something simple is a better option.

This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.

Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.

While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.

The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent

The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them

I don't see how it could get any better unless they moved their staff into our offices. You have available to you any type of Support you need or want, both paid and free from thousands of developers and consultants all over the world. You might even find some on Mars if you look hard enough.Also, with all of the available resources available from your Browser you can literally find the answer to any question you have in a matter of minutes.

The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.

Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.

Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Drupal is a highly expensive tool and is not offering anything extraordinary at a high price. If I keep its pricing in account then there should be some extraordinary features but unfortunately, there isn’t anything special about it; rather it was slow in its working. All these things actually forced us to move to Evoq that is just perfect in its working. Its working speed, interface, and UX are so simple that none of our team members find it tough to utilize. It has so many features like content scheduling and rich text edit. It allows easy editing of the text as well, and one can directly add text according to need.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• we have not experienced any currently but moving to lead automation and lead scoring could change that.
• i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.

• DNN have given us the ability to have basic sites for clients up and running in a very short time. This makes the client happy.
• DNN has taken the trivial, simple tasks of changing text on a page or an image on a page and put it into the hands of the client. They do not have to pay us to do it and that also frees up more time for us to spend on development.