Acoustic Content vs. Adobe Experience Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Content
Score 2.2 out of 10
N/A
Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.N/A
Adobe Experience Manager
Score 7.9 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Pricing
Acoustic ContentAdobe Experience Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic ContentAdobe Experience Manager
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acoustic ContentAdobe Experience Manager
Top Pros
Top Cons
Features
Acoustic ContentAdobe Experience Manager
Security
Comparison of Security features of Product A and Product B
Acoustic Content
8.4
3 Ratings
2% above category average
Adobe Experience Manager
8.4
38 Ratings
5% above category average
Role-based user permissions8.43 Ratings8.438 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Content
8.4
3 Ratings
9% above category average
Adobe Experience Manager
8.0
33 Ratings
1% below category average
API8.33 Ratings7.829 Ratings
Internationalization / multi-language8.43 Ratings8.129 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acoustic Content
8.6
3 Ratings
12% above category average
Adobe Experience Manager
7.5
38 Ratings
1% below category average
WYSIWYG editor7.43 Ratings7.433 Ratings
Code quality / cleanliness8.33 Ratings6.734 Ratings
Admin section8.33 Ratings7.034 Ratings
Page templates8.33 Ratings7.637 Ratings
Library of website themes9.03 Ratings7.326 Ratings
Mobile optimization / responsive design9.03 Ratings7.835 Ratings
Publishing workflow9.43 Ratings8.135 Ratings
Form generator9.43 Ratings7.629 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acoustic Content
8.8
3 Ratings
17% above category average
Adobe Experience Manager
7.3
37 Ratings
3% above category average
Content taxonomy8.33 Ratings7.731 Ratings
SEO support8.43 Ratings7.133 Ratings
Bulk management8.93 Ratings7.236 Ratings
Availability / breadth of extensions9.43 Ratings7.534 Ratings
Community / comment management8.93 Ratings7.130 Ratings
Best Alternatives
Acoustic ContentAdobe Experience Manager
Small Businesses
Divi
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Score 9.9 out of 10
Kentico Xperience
Kentico Xperience
Score 6.4 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Acoustic ContentAdobe Experience Manager
Likelihood to Recommend
8.3
(4 ratings)
8.5
(84 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(6 ratings)
Usability
-
(0 ratings)
8.1
(49 ratings)
Availability
-
(0 ratings)
8.6
(5 ratings)
Performance
-
(0 ratings)
8.0
(5 ratings)
Support Rating
-
(0 ratings)
7.3
(11 ratings)
Implementation Rating
-
(0 ratings)
8.7
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(2 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Acoustic ContentAdobe Experience Manager
Likelihood to Recommend
Acoustic
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
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Adobe
Adobe Experience Manager allows web content managers to share the work of site maintenance while being able to set access/publishing. Editors don’t need to have advanced HTML experience to make edits or even build new pages. Having workflows to allow authors/editors to request publish gives content managers the ability to review content before it is made public. Being able to set on and off times for pages helps control when content is released and retired. AEM is not ideal for highly specialized and customized designs with lots of interaction/automation
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Pros
Acoustic
  • Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
  • Advanced API calls can be easily built.
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Adobe
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
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Cons
Acoustic
  • The organization of the application is poor and some elements could be more easily accessible not buried in menus.
  • There is little to no community around the application and what does exist is out of date.
  • Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.
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Adobe
  • It's still, at the end of the day, a very traditional platform in by that we mean it's a bulk air platform. There are too many components, which means a lot more operating costs in terms of manageability and things like that. We have tried to streamline that as much as we can, but the multiple components still exist. If anything, Adobe could kind of think about that a little bit to maybe decouple some of those and make them a more slimmer platform. I think that would help. I think that a lot of customers are still in the traditional environment and as we ourselves are looking to move to the cloud, I think some of that will get taken care of, but I think that's one area where it would help if Adobe can put some thoughts into that.
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Likelihood to Renew
Acoustic
No answers on this topic
Adobe
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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Usability
Acoustic
No answers on this topic
Adobe
Adobe launched the Touch UI experience a few years back, I think it's been four to five years now. I didn't see much improvements in terms of usability. So there's definitely there's room for improvement there, especially around our authoring team. They really struggle when it comes to finding things in them or navigating easily to pages. It's always a struggle for them. I think the overall authoring user experience, the way authoring UI, the way it is set up, can be optimized. I think in its current state, I don't think it's that well set up. It can definitely be redesigned for sure.
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Reliability and Availability
Acoustic
No answers on this topic
Adobe
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Performance
Acoustic
No answers on this topic
Adobe
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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Support Rating
Acoustic
No answers on this topic
Adobe
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Implementation Rating
Acoustic
No answers on this topic
Adobe
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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Alternatives Considered
Acoustic
Added benefit
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Adobe
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.
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Contract Terms and Pricing Model
Acoustic
No answers on this topic
Adobe
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
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Professional Services
Acoustic
No answers on this topic
Adobe
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
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Return on Investment
Acoustic
  • With the AI based content organizer in place, we can focus more on the content creation.
  • Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
  • With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
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Adobe
  • Well I can't speak monetarily but I can say it's allowed us to get some sites out and messages out very quickly. We've been able to stand up some sites incredibly under very tight timeframes. Messaging, especially during the pandemic, we were able to not only get information out about COVID, we were able to get messages out to the general population about information about their insurance, about issues that were happening, how to find test sites, how to find test kits, how to find information about your insurance, how to get information about storms or anything happening. So we found it was able to get up messaging very quickly and turnaround sites pretty fast. Once we got rolling on it, we were able to do it and we found that it was just able to get that messaging and sites out very fast.
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ScreenShots

Acoustic Content Screenshots

Screenshot of Cognitive TaggingScreenshot of Flexible, Easy EditingScreenshot of Automatic renditions createdScreenshot of Card-based Asset Library