Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.
N/A
Adobe Experience Manager
Score 8.0 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
When it comes to maintaining and managing content and multiple web pages, it’s a fantastic tool that’s relatively easy to use. It is very intuitive and has a lot of great features for beginners, and can be customized for robust features. It may not be best suited for small companies with very simple websites, given the cost.
The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like Wordpress.
Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
AEM provided me with a better experience in terms of deliveries, feedback, and progress tracking. It not only increases engagement but also provides us with various analytics of traffic visits, and the asset management is superb overall. By adding the minor details of assets, we can easily search them in the main search bar set on top of assets.
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours. Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter. If there's a planned upgrade, adobe would make sure they do it in non-business hours.
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Acoustic Content stands out mainly in 3 areas, Digital Asset Management system AI Based metatags More secure CDN and REST API to share content All these three features play a huge role in Acoustic Content CMS in terms of finding matching images for our content, categorize and sort our content automatically and finally secure way to publish our content.
I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.