Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.
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Crownpeak CMS
Score 7.2 out of 10
Enterprise companies (1,001+ employees)
Crownpeak CMS is a composable, enterprise-ready content management system that empowers global teams to seamlessly orchestrate personalized digital experiences across all content channels. Marketing teams can create, manage, and monitor inclusive, accessible, and transactional experiences fast without compromising on functionality, security, or service.
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Optimizely One
Score 7.4 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.
Crownpeak DXM has a better total cost of ownership with a real and straightforward SaaS model for version updates. DXM has a better composable enterprise capability, allowing for easier and more effective API integrations. Crownpeak partner relationships are more open and …
As an agency, we work with several different content / digital experience platforms. My clients who chose Crownpeak over other options did so primarily due to the lack of need to perform costly upgrades and the ability to support multiple development options (i.e., not just …
Optimizely One
No answer on this topic
Features
Acoustic Content
Crownpeak CMS
Optimizely One
Security
Comparison of Security features of Product A and Product B
Acoustic Content
8.4
3 Ratings
2% above category average
Crownpeak CMS
8.9
25 Ratings
8% above category average
Optimizely One
-
Ratings
Role-based user permissions
8.43 Ratings
8.925 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Content
8.4
3 Ratings
8% above category average
Crownpeak CMS
8.0
22 Ratings
3% above category average
Optimizely One
-
Ratings
API
8.33 Ratings
7.819 Ratings
00 Ratings
Internationalization / multi-language
8.43 Ratings
8.120 Ratings
00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acoustic Content
8.6
3 Ratings
10% above category average
Crownpeak CMS
8.1
27 Ratings
4% above category average
Optimizely One
-
Ratings
WYSIWYG editor
7.43 Ratings
7.726 Ratings
00 Ratings
Code quality / cleanliness
8.33 Ratings
7.626 Ratings
00 Ratings
Admin section
8.33 Ratings
8.325 Ratings
00 Ratings
Page templates
8.33 Ratings
8.427 Ratings
00 Ratings
Library of website themes
9.03 Ratings
00 Ratings
00 Ratings
Mobile optimization / responsive design
9.03 Ratings
8.425 Ratings
00 Ratings
Publishing workflow
9.43 Ratings
8.527 Ratings
00 Ratings
Form generator
9.43 Ratings
7.823 Ratings
00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
Build & manage digital experiences without dependency on your IT team
Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
Integration with 3rd party digital asset management tools would be great.
Smoother integration with source control would be nice.
Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
With the AI based content organizer in place, we can focus more on the content creation.
Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.