Acoustic Content vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Content
Score 3.0 out of 10
N/A
Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.N/A
Salesforce CMS
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
Acoustic ContentSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic ContentSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Acoustic ContentSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Acoustic Content
8.4
3 Ratings
5% above category average
Salesforce CMS
8.5
23 Ratings
6% above category average
Role-based user permissions8.43 Ratings8.523 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Content
8.4
3 Ratings
9% above category average
Salesforce CMS
8.5
22 Ratings
10% above category average
API8.33 Ratings8.522 Ratings
Internationalization / multi-language8.43 Ratings8.518 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acoustic Content
8.6
3 Ratings
12% above category average
Salesforce CMS
8.4
19 Ratings
10% above category average
WYSIWYG editor7.43 Ratings8.516 Ratings
Code quality / cleanliness8.33 Ratings8.518 Ratings
Admin section8.33 Ratings8.516 Ratings
Page templates8.33 Ratings8.417 Ratings
Library of website themes9.03 Ratings8.013 Ratings
Mobile optimization / responsive design9.03 Ratings8.417 Ratings
Publishing workflow9.43 Ratings8.517 Ratings
Form generator9.43 Ratings8.515 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acoustic Content
8.8
3 Ratings
18% above category average
Salesforce CMS
8.5
19 Ratings
15% above category average
Content taxonomy8.33 Ratings8.416 Ratings
SEO support8.43 Ratings8.015 Ratings
Bulk management8.93 Ratings8.417 Ratings
Availability / breadth of extensions9.43 Ratings8.617 Ratings
Community / comment management8.93 Ratings8.919 Ratings
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Acoustic ContentSalesforce CMS
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Score 9.5 out of 10
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Score 9.5 out of 10
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User Ratings
Acoustic ContentSalesforce CMS
Likelihood to Recommend
8.3
(4 ratings)
9.6
(23 ratings)
Usability
-
(0 ratings)
7.1
(8 ratings)
Support Rating
-
(0 ratings)
8.0
(7 ratings)
User Testimonials
Acoustic ContentSalesforce CMS
Likelihood to Recommend
Acoustic
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
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Salesforce
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
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Pros
Acoustic
  • Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
  • Advanced API calls can be easily built.
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Acoustic
  • The organization of the application is poor and some elements could be more easily accessible not buried in menus.
  • There is little to no community around the application and what does exist is out of date.
  • Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.
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Salesforce
  • Platform is so robust it can be overwhelming when starting a report from scratch
  • Key words in the Search column have to be fairly specific
  • Lot's of training is Salesforce Trailhead that it can be a bit daunting to decide what to learn about that is applicable to our organization
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Usability
Acoustic
No answers on this topic
Salesforce
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
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Support Rating
Acoustic
No answers on this topic
Salesforce
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
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Alternatives Considered
Acoustic
Added benefit
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Salesforce
Salesforce has a wide variety of services and its user interface was easy to understand and use. Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
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Return on Investment
Acoustic
  • With the AI based content organizer in place, we can focus more on the content creation.
  • Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
  • With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
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Salesforce
  • It helps us to keep track of any potential conflicts between sales organizations.
  • It allows us to have robust reporting for every sales team and the overall organization.
  • It gives us a solid platform for our day-to-day work rather than using multiple software.
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ScreenShots

Acoustic Content Screenshots

Screenshot of Cognitive TaggingScreenshot of Flexible, Easy EditingScreenshot of Automatic renditions createdScreenshot of Card-based Asset Library