Acoustic Content vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Content
Score 4.8 out of 10
N/A
Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.N/A
Salesforce CMS
Score 8.3 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
Acoustic ContentSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic ContentSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acoustic ContentSalesforce CMS
Features
Acoustic ContentSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Acoustic Content
8.4
3 Ratings
2% above category average
Salesforce CMS
8.9
59 Ratings
8% above category average
Role-based user permissions8.43 Ratings8.959 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Content
8.4
3 Ratings
8% above category average
Salesforce CMS
8.4
54 Ratings
8% above category average
API8.33 Ratings8.453 Ratings
Internationalization / multi-language8.43 Ratings8.544 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acoustic Content
8.6
3 Ratings
10% above category average
Salesforce CMS
7.8
53 Ratings
1% above category average
WYSIWYG editor7.43 Ratings7.934 Ratings
Code quality / cleanliness8.33 Ratings8.145 Ratings
Admin section8.33 Ratings7.945 Ratings
Page templates8.33 Ratings7.949 Ratings
Library of website themes9.03 Ratings7.138 Ratings
Mobile optimization / responsive design9.03 Ratings7.645 Ratings
Publishing workflow9.43 Ratings8.045 Ratings
Form generator9.43 Ratings7.944 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acoustic Content
8.8
3 Ratings
17% above category average
Salesforce CMS
7.9
48 Ratings
6% above category average
Content taxonomy8.33 Ratings8.040 Ratings
SEO support8.43 Ratings7.837 Ratings
Bulk management8.93 Ratings8.339 Ratings
Availability / breadth of extensions9.43 Ratings8.042 Ratings
Community / comment management8.93 Ratings7.643 Ratings
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Acoustic ContentSalesforce CMS
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Score 9.0 out of 10
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User Ratings
Acoustic ContentSalesforce CMS
Likelihood to Recommend
8.3
(4 ratings)
8.4
(63 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(5 ratings)
Usability
-
(0 ratings)
8.3
(48 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(9 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Acoustic ContentSalesforce CMS
Likelihood to Recommend
Acoustic
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
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Salesforce
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
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Pros
Acoustic
  • Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
  • Advanced API calls can be easily built.
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Salesforce
  • It has a very smooth integration with Salesforce and third-party tools, ensuring easy tracking of policies and assets.
  • It also has impressive security features like used-based permissions and encrypted data.
  • Everything can be managed from a centralized place which saves a lot of time.
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Cons
Acoustic
  • The organization of the application is poor and some elements could be more easily accessible not buried in menus.
  • There is little to no community around the application and what does exist is out of date.
  • Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.
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Salesforce
  • I find that the more complex you make things it starts to hit load times quite hard.
  • Additional tracking and analytics for the pages/emails would be nice.
  • Version control with autosaves and regular saves so you can tell the difference with 15-minute intervals.
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Likelihood to Renew
Acoustic
No answers on this topic
Salesforce
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
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Usability
Acoustic
No answers on this topic
Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Reliability and Availability
Acoustic
No answers on this topic
Salesforce
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Performance
Acoustic
No answers on this topic
Salesforce
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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Support Rating
Acoustic
No answers on this topic
Salesforce
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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In-Person Training
Acoustic
No answers on this topic
Salesforce
Since I attended training from one of our senior resource in organizations I didn't face any issues
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Online Training
Acoustic
No answers on this topic
Salesforce
N/A. I wasn't present for vendor-provided training.
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Implementation Rating
Acoustic
No answers on this topic
Salesforce
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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Alternatives Considered
Acoustic
Added benefit
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Salesforce
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
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Contract Terms and Pricing Model
Acoustic
No answers on this topic
Salesforce
N/A. I did not help purchase Salesforce and am unaware of our contract details.
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Scalability
Acoustic
No answers on this topic
Salesforce
Its highly reliable when it comes to usage with high availability and robust infrastructure
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Professional Services
Acoustic
No answers on this topic
Salesforce
N/A. I've never used Salesforce professional services.
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Return on Investment
Acoustic
  • With the AI based content organizer in place, we can focus more on the content creation.
  • Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
  • With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
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Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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ScreenShots

Acoustic Content Screenshots

Screenshot of Cognitive TaggingScreenshot of Flexible, Easy EditingScreenshot of Automatic renditions createdScreenshot of Card-based Asset Library