Acquia Digital Experience Platform vs Dynamic Yield

• The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
• Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
• Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
• Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.

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• Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
• Customer insights are easy to set up and can be applied retroactively to data
• A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide

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• Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
• While documentation is robust, it can be difficult to find exactly what you need
• Provided forums are not monitored frequently, and are not as useful as they could be

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• Their support team may delay when the issue has some complexity.
• Some integrations, like the triggered emails, can be more simple.
• Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
• I miss some CDP capabilities to create better segmentation.

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• Our website isn't a revenue generator, so we don't have specific ROI calculations.
• The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
• We have had to invest in some training for our developers to learn Drupal.

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• Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
• Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.

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