Acrolinx vs. PathFactory vs. Textio

I have used Acrolinx as an integrated tool with Microsoft Office. I use Office tools on a regular basis and need new formatting options for not only presentations slides but also for document creation, email templates, etc., and here is where Acrolinx helps me on a daily basis. Acrolinx, however, suffers from some frequent unavailability of the tool, which results in some disturbance, but overall the experience is great with the software.

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It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration

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Scenarios where Textio is well suited include tackling any organization's needs to go through their written material (in our case, job descriptions), identify potential bias and quickly know how to improve it. Identifying language patterns is Textio's forte, so I would say any language review effort could benefit from it.

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• Powerful theme suggestions when integrated with Microsoft Office
• Powerful syntax corrections when integrated with Microsoft Office
• Powerful formatting suggestions when integrated with Microsoft Office

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• Create Visually appealing performance report
• Give more in-depth information about performance metrics than most alternatives
• Ability to track performance over time and compare this performance across time periods
• Provide and send auto-run reports to top level management based on predefined criteria and timeframes

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• Job posting review; providing an overall score and recommendations to refine your posting, remove gender bias, and improve the effectiveness
• Company website messaging
• Legal compliance

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• Noticed some frequent unavailability of the servers that results in loading of Acrolinx
• Need to add more formatting options
• Need to add more themes

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• Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
• Better instructions on how to customize tracks and use the different tools.
• Users that come in without UTM parameters should still be included in all data reporting.
• The reporting is confusing.

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• Price is rather high

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We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product

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Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process

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I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.

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The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.

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We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.

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I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.

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The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.

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The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks

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I only have Acrolinx integration with Microsoft Office and Outlooks suites.

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I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.

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We started by using free tools found online, but none could provide the same level of depth and insights that Textio provides

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Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become

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• I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
• With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
• With the offerings Acrolinx have, team's productivity has increased manifolds

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• We saw ROI within the first 9 months of using PathFactory.
• Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
• We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)

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• A more targeted posting to our candidate pool

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