PathFactory generates successful customer engagement.
May 29, 2023
PathFactory generates successful customer engagement.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use tracks to allow our customers to easily be able to view multiple pieces of content. We track how many users go to the site and interact with the content. We also display a lead form on the site for lead generation. We have used a microsite as well, but that has not been as successful as the traditional track experience.
- Provide a good user experience for our customers.
- Provide a good mobile experience.
- Able to customize to fit your business needs.
- Microsite was very hard to build ourselves.
- Better instructions on how to customize tracks and use the different tools.
- Users that come in without UTM parameters should still be included in all data reporting.
- That is hard to determine because we sell through distribution, but it has been very successful with user engagement and lead generation.
We can see the content that users are engaging with even if they don't give us their information.
Tracks are worth the effort, but microsites are not worth the effort.
It has made it very easy for our customers to learn about our product.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
My manager selected PathFactory, and I have not evaluated other platforms.