PathFactory is a Must Have for Your Marketing Tech Stack
December 22, 2022

PathFactory is a Must Have for Your Marketing Tech Stack

Jamie Newton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.


  • Measuring content engagement and user journeys.
  • Providing personalized tracks and pages for ABM.
  • Very easy to add in new content pieces and replace outdated ones.


  • Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
  • Better and easier reporting with the ability to do saved reports in the platform.
  • Simple and consistent landing pages without needing web or design teams. Huge time saver for us and helps our team be more efficient.
  • Searchable, filterable collateral library for internal use. Again, this helps us be more efficient and also makes sure that teams have the right and updated resources, as that's been hard to manage.
  • Providing a method for reps to provide curated content to prospects without Marketing intervention. Helping push deals down the funnel.
PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. That market is hard to gauge, so that was a big win for marketing!
More than we originally thought, but once we got everything up and running it was well worth it!
We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.

Do you think PathFactory delivers good value for the price?


Are you happy with PathFactory's feature set?


Did PathFactory live up to sales and marketing promises?


Did implementation of PathFactory go as expected?


Would you buy PathFactory again?


I have evaluated Uberflip. PathFactory seems to parallel a lot of features, but it's more affordable.
PathFactory makes it incredibly easy to have multiple, similar explore pages/tracks that can be used in various places. This works great for ABM and Sales pages, especially when you need to create something quickly.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics

PathFactory Support

We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
I don't think we purchased premium support, but our plan does include a Client Services Manager who is amazing.
Yes - I believe we got a work around first, but then it was either resolved or put in the queue to be resolved. It wasn't a big enough bug to really disrupt our use.
When it came time to renew and our decision maker was already set on not renewing, even though the rest of the team was firmly against it. Jen and the team went above and beyond helping us convince our decision-maker that keeping PathFactory was the right and most valuable choice for our marketing.


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