PathFactory is a Must Have for Your Marketing Tech Stack
December 22, 2022
PathFactory is a Must Have for Your Marketing Tech Stack
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.
- Measuring content engagement and user journeys.
- Providing personalized tracks and pages for ABM.
- Very easy to add in new content pieces and replace outdated ones.
- Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
- Better and easier reporting with the ability to do saved reports in the platform.
- Simple and consistent landing pages without needing web or design teams. Huge time saver for us and helps our team be more efficient.
- Searchable, filterable collateral library for internal use. Again, this helps us be more efficient and also makes sure that teams have the right and updated resources, as that's been hard to manage.
- Providing a method for reps to provide curated content to prospects without Marketing intervention. Helping push deals down the funnel.
PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. That market is hard to gauge, so that was a big win for marketing!
More than we originally thought, but once we got everything up and running it was well worth it!
We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
PathFactory Feature Ratings
PathFactory Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
I don't think we purchased premium support, but our plan does include a Client Services Manager who is amazing.
Yes - I believe we got a work around first, but then it was either resolved or put in the queue to be resolved. It wasn't a big enough bug to really disrupt our use.
When it came time to renew and our decision maker was already set on not renewing, even though the rest of the team was firmly against it. Jen and the team went above and beyond helping us convince our decision-maker that keeping PathFactory was the right and most valuable choice for our marketing.