TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acrolinx

    Score7.5 out of 10
    N/AAcrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.N/A

    Sprinklr Marketing

    Score7.1 out of 10
    N/ASprinklr Marketing is a Content Experience platform for global marketing, creative, and media teams. It centralizes campaign planning, content creation, publishing, and performance analysis across paid, owned, and earned media. The platform also supports Content Marketing, Social Media Advertising, and Marketing Analytics through AI-assisted content workflows, paid-social campaign management, and cross-channel performance reporting. Key Features Campaign…N/A
    Pricing
    AcrolinxSprinklr Marketing
    Editions & Modules
    No answers on this topic
    Sprinklr Marketing
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    AcrolinxSprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.
    More Pricing Information
    Features
    AcrolinxSprinklr Marketing
    Content Creation
    Comparison of Content Creation features of Acrolinx and Sprinklr Marketing
    Feature
    Acrolinx
    8.0
    1 Ratings
    2% above category average
    Sprinklr Marketing
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows7.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar8.01 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Acrolinx and Sprinklr Marketing
    Feature
    Acrolinx
    8.5
    1 Ratings
    8% above category average
    Sprinklr Marketing
    -
    Ratings
    Content hub9.01 Ratings00 Ratings
    Forms / Gated content8.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings00 Ratings
    Content distribution7.01 Ratings00 Ratings
    Content promotion8.01 Ratings00 Ratings
    Content automation10.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Acrolinx and Sprinklr Marketing
    Feature
    Acrolinx
    8.0
    1 Ratings
    8% above category average
    Sprinklr Marketing
    -
    Ratings
    Audience profiling and targeting8.01 Ratings00 Ratings
    Closed-loop tracking and reporting8.01 Ratings00 Ratings
    Content performance analytics7.01 Ratings00 Ratings
    Campaign optimization dashboard9.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Best Alternatives
    AcrolinxSprinklr Marketing
    Small Businesses
    Contently
    Score9.9 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AcrolinxSprinklr Marketing
    Likelihood to Recommend
    9.0
    (1 ratings)
    7.0
    (16 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    User Testimonials
    AcrolinxSprinklr Marketing
    Likelihood to Recommend
    Acrolinx
    I have used Acrolinx as an integrated tool with Microsoft Office. I use Office tools on a regular basis and need new formatting options for not only presentations slides but also for document creation, email templates, etc., and here is where Acrolinx helps me on a daily basis. Acrolinx, however, suffers from some frequent unavailability of the tool, which results in some disturbance, but overall the experience is great with the software.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
    Read full review
    Pros
    Acrolinx
    • Powerful theme suggestions when integrated with Microsoft Office
    • Powerful syntax corrections when integrated with Microsoft Office
    • Powerful formatting suggestions when integrated with Microsoft Office
    Incentivized
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
    Read full review
    Cons
    Acrolinx
    • Noticed some frequent unavailability of the servers that results in loading of Acrolinx
    • Need to add more formatting options
    • Need to add more themes
    Incentivized
    Read full review
    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
    Read full review
    Support Rating
    Acrolinx
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
    Read full review
    Alternatives Considered
    Acrolinx
    I only have Acrolinx integration with Microsoft Office and Outlooks suites.
    Incentivized
    Read full review
    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
    Read full review
    Return on Investment
    Acrolinx
    • I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
    • With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
    • With the offerings Acrolinx have, team's productivity has increased manifolds
    Incentivized
    Read full review
    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
    ScreenShots

    Acrolinx Screenshots

    Screenshot of Acrolinx