Active Query Builder vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Active Query Builder
Score 9.8 out of 10
Small Businesses (1-50 employees)
Active Query Builder is a component for business applications which helps users without any SQL experience to work with SQL queries and get data fast. Users can get a clear view of database schema and design SQL queries with natural point-and-click actions rather than tedious typing. Active Query Builder assists novice users learning SQL and allows experienced users to analyze and understand their queries better by parsing them and building the visual diagram. With…
$199
per developer
ActiveCampaign
Score 8.5 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
Pricing
Active Query BuilderActiveCampaign
Editions & Modules
VCL Edition (Delphi, C++Builder)
$199.00
per developer
Core .NET Edition (non-visual)
$199.00
per developer
ActiveX Edition
$299.00
per developer
WinForms Edition
$399.00
per developer
WPF Edition
$399.00
per developer
ASP.NET Edition
$399.00
per developer
Java Edition
$450.00
per developer
.NET All-in-One Edition
$899.00
per developer
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
Offerings
Pricing Offerings
Active Query BuilderActiveCampaign
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Active Query BuilderActiveCampaign
Features
Active Query BuilderActiveCampaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Active Query Builder
-
Ratings
ActiveCampaign
8.6
688 Ratings
12% above category average
WYSIWYG email editor00 Ratings8.4605 Ratings
Dynamic content00 Ratings8.2539 Ratings
Ability to test dynamic content00 Ratings8.2488 Ratings
Landing pages00 Ratings7.1356 Ratings
A/B testing00 Ratings8.7398 Ratings
Mobile optimization00 Ratings8.8545 Ratings
Email deliverability reporting00 Ratings9.0654 Ratings
List management00 Ratings9.2673 Ratings
Triggered drip sequences00 Ratings10.0594 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Active Query Builder
-
Ratings
ActiveCampaign
8.7
541 Ratings
11% above category average
Lead nurturing automation00 Ratings9.0507 Ratings
Lead scoring and grading00 Ratings8.4370 Ratings
Data quality management00 Ratings9.7413 Ratings
Automated sales alerts and tasks00 Ratings8.5365 Ratings
Lead segmentation and distribution00 Ratings8.017 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Active Query Builder
-
Ratings
ActiveCampaign
9.6
388 Ratings
26% above category average
Calendaring00 Ratings9.9308 Ratings
Event/webinar marketing00 Ratings9.4291 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Active Query Builder
-
Ratings
ActiveCampaign
6.9
295 Ratings
6% below category average
Social sharing and campaigns00 Ratings7.3262 Ratings
Social profile integration00 Ratings6.6257 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Active Query Builder
-
Ratings
ActiveCampaign
8.1
650 Ratings
10% above category average
Dashboards00 Ratings8.2619 Ratings
Standard reports00 Ratings8.0607 Ratings
Custom reports00 Ratings8.0394 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Active Query Builder
-
Ratings
ActiveCampaign
9.0
509 Ratings
19% above category average
API00 Ratings8.6407 Ratings
Role-based workflow & approvals00 Ratings8.5278 Ratings
Customizability00 Ratings7.9435 Ratings
Integration with Salesforce.com00 Ratings9.297 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.964 Ratings
Integration with SugarCRM00 Ratings9.759 Ratings
Third-party software integrations00 Ratings9.037 Ratings
Best Alternatives
Active Query BuilderActiveCampaign
Small Businesses
React (React.js)
React (React.js)
Score 8.8 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
React (React.js)
React (React.js)
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
React (React.js)
React (React.js)
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Active Query BuilderActiveCampaign
Likelihood to Recommend
8.6
(5 ratings)
8.9
(699 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(25 ratings)
Usability
-
(0 ratings)
9.3
(62 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
7.3
(5 ratings)
Support Rating
-
(0 ratings)
1.3
(41 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
8.5
(14 ratings)
Configurability
-
(0 ratings)
6.4
(4 ratings)
Ease of integration
-
(0 ratings)
9.1
(4 ratings)
Product Scalability
-
(0 ratings)
1.0
(5 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(4 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(4 ratings)
User Testimonials
Active Query BuilderActiveCampaign
Likelihood to Recommend
Active Database Software
This is a good framework to use if your project requires frequent database queries. The product is made for both complete amateurs and seasoned experts. Prompt, courteous, and expert assistance; any problems are addressed and fixed without delay. Relatively inexpensive Inadequate, if there are new people involved, delays due to a lack of documentation are likely, and issues with code completion may arise.
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ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Pros
Active Database Software
  • Pull data from SQL even if you do not know SQL.
  • Provides clear database information.
  • Works with multiple databases at once.
  • Data access and security.
Read full review
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
Read full review
Cons
Active Database Software
  • Features are good but lacks documentation
  • It would be great it were adaptive to Embarcadero/Dev Express Skins that would be very cool
  • Modifying SQL code is difficult
Read full review
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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Likelihood to Renew
Active Database Software
No answers on this topic
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Usability
Active Database Software
No answers on this topic
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability
Active Database Software
No answers on this topic
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance
Active Database Software
No answers on this topic
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating
Active Database Software
No answers on this topic
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Implementation Rating
Active Database Software
No answers on this topic
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered
Active Database Software
I have used Flutter to begin and with flutter you need learn a language called Dart which is not needed with AQB, which is the main reason for us to pick Active Query Builder as a choice over Flutter. AQB supports all the merchant SQL databases with native syntax support, query optimizations and more
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ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Scalability
Active Database Software
No answers on this topic
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment
Active Database Software
  • better business decisions allow us to maximize revenue for the company
  • awesome ROI
Read full review
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
ScreenShots

ActiveCampaign Screenshots

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