I use ActiveCampaign to automate my marketing for my music production and audio engineering services
January 13, 2021

I use ActiveCampaign to automate my marketing for my music production and audio engineering services

Chesare Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to automate my marketing. I've set up funnels for all of my products, and as people join my various lists, they go through the automation process. I literally only had to set up and now I just check on it from time to time, make some tweaks here and there and let it go. It's the closest thing you can come to truly automating your market. I also use it with Zapier. That is another feature that I enjoy. I am able to integrate other things that I use into ActiveCampaign. I have the lowest membership available, and I already feel like I have more than what I need. I enjoy the option to upgrade my account as I get more subscribers. I believe the pricing is fair and I have no complaints about it. It's an investment, but if you aren't able to invest in your business, then don't expect to get very far. The customer service is friendly and helpful. I had to ask for help with one of my automations and the chat rep answered my question in less than 2 minutes. Great company. Great product.
  • Affordable and you can easily scale up.
  • Very helpful support.
  • Automate your marketing!!
  • Setting up the automations takes a little more than basic knowhow.
  • It took me forever to find the custom forms for lists.
  • They send a lot of emails. Lol. They're helpful for the most part....but it's a lot.
  • My customers interact with my emails more.
  • I don't spend a bunch of time building funnels.
  • It doesn't cost very much for what I need it for, so I'll happily make this investment.
I used Mailchimp, but I wasn't too impressed. To be honest, I don't remember exactly what caused me to switch over, but I can definitely say that learning curve behind ActiveCampaign was definitely smoother than Mailchimp. I was able to figure everything out myself for the most part. When I did need help, the chat support person was very good.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated