What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
WYSIWYG email editor
ActiveCampaign
7.7
Dynamic content
ActiveCampaign
7.3
Ability to test dynamic content
ActiveCampaign
7.4
Landing pages
ActiveCampaign
6.7
A/B testing
ActiveCampaign
7.1
Mobile optimization
ActiveCampaign
7.7
Email deliverability
ActiveCampaign
8.3
List management
ActiveCampaign
8.1
Triggered drip sequences
ActiveCampaign
9.3

Reporting & Analytics

ActiveCampaign
7.0
Dashboards
ActiveCampaign
7.0
Standard reports
ActiveCampaign
7.2
Custom reports
ActiveCampaign
6.8

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details