ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Pricing
ActiveCampaign
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaign
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaign
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC.
Chose ActiveCampaign
I used to use MailerLite before and it has a lot less functionality and a lot less support than what I receive via ActiveCampaign. It felt more clunky and more difficult to use. ActiveCampaign is more intuitive and easier to learn and provides a wealth of features.
Chose ActiveCampaign
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
Chose ActiveCampaign
I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it.
Chose ActiveCampaign
ActiveCampaign was easier to use
Chose ActiveCampaign
Selected ActiveCampaign because it works better and is more user friendly that other CRM application we have came across
Chose ActiveCampaign
I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API.

The cost to get started is relatively low for access to automation and tagging …
Chose ActiveCampaign
ActiveCampaign is streaks ahead of Mailchimp on capabilities. But its user experience lags. I chose AS because of its sophisticated automation capabilities. I don't think I can think of anything I could want to do with email automation, that AC would not be able to handle. But, …
Chose ActiveCampaign
ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, …
Chose ActiveCampaign
Active campaign was chosen for our team due to its ability to give us the landing pages and automations at a base level price without having to get add ons or make our subscription price out of this world. Also, the customer service was better and the discount on our yearly …
Chose ActiveCampaign
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep …
Chose ActiveCampaign
We attempted to use Go High Level but the lack of API did it in.
Chose ActiveCampaign
ActiveCampaign allows more integrations, automated emails, and a better user experience. I have also tested FloDesk (which was not listed on the product drop-down) and though the original templates were better by design, it did not allow me to customize as much or create as …
Chose ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not …
Chose ActiveCampaign
this is by far my favourite in terms of automations and managebility
Chose ActiveCampaign
ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team …
Chose ActiveCampaign
Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of …
Chose ActiveCampaign
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I …
Chose ActiveCampaign
We used Mailchimp before, and it was a simple tool but not great if you want more advanced features. ActiveCampaign allowed us to have access to more advanced features and dive into detailed reporting. We also got access to design tools that allowed us to create more dynamic …
Chose ActiveCampaign
Mailchimp and Constant Contact are more user-friendly and have better customer support. Not that ActiveCampaign's support is bad, they just do not seem to have enough people to cover it all. ActiveCampaign is more robust.
Chose ActiveCampaign
ActiveCampaign is perfect for mid to small sized businesses. It's well-rounded and has enough channels to aid a growing business' growth. While it is less powerful than Iterable, I have found it better suited to HubSpot or Mailchimp due to its strong automation functions
Top Pros
Top Cons
Features
ActiveCampaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
WYSIWYG email editor9.3581 Ratings
Dynamic content9.0520 Ratings
Ability to test dynamic content8.7471 Ratings
Landing pages8.0338 Ratings
A/B testing9.0380 Ratings
Mobile optimization9.3526 Ratings
Email deliverability reporting7.4631 Ratings
List management9.5650 Ratings
Triggered drip sequences9.6574 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.4
524 Ratings
4% below category average
Lead nurturing automation9.1491 Ratings
Lead scoring and grading8.1359 Ratings
Data quality management9.1401 Ratings
Automated sales alerts and tasks9.1355 Ratings
Lead segmentation and distribution1.81 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.5
374 Ratings
22% above category average
Calendaring9.6295 Ratings
Event/webinar marketing9.4286 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
24% above category average
Social sharing and campaigns9.6254 Ratings
Social profile integration9.4250 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
627 Ratings
10% above category average
Dashboards8.0597 Ratings
Standard reports8.0584 Ratings
Custom reports9.0377 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
API9.5391 Ratings
Role-based workflow & approvals9.1267 Ratings
Customizability9.4420 Ratings
Integration with Salesforce.com9.292 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings
Integration with SugarCRM9.756 Ratings
Third-party software integrations7.520 Ratings
Best Alternatives
ActiveCampaign
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternatives
User Ratings
ActiveCampaign
Likelihood to Recommend
7.9
(676 ratings)
Likelihood to Renew
8.4
(25 ratings)
Usability
7.6
(38 ratings)
Availability
9.1
(5 ratings)
Performance
6.9
(5 ratings)
Support Rating
1.4
(41 ratings)
In-Person Training
9.1
(2 ratings)
Online Training
7.3
(1 ratings)
Implementation Rating
8.6
(14 ratings)
Configurability
6.5
(4 ratings)
Ease of integration
8.9
(4 ratings)
Product Scalability
1.7
(5 ratings)
Vendor post-sale
6.5
(4 ratings)
Vendor pre-sale
7.2
(4 ratings)
User Testimonials
ActiveCampaign
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time