TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Adobe Bridge

    Score8.5 out of 10
    N/AAdobe Bridge is a creative digital asset manager that lets you preview, organize, edit, and publish multiple creative assets (including Adobe Photoshop, InDesign, Illustrator, After Effects, and Dimension files) with thumbnails and rich previews. Edit metadata. Add keywords, labels, and ratings to assets. Organize assets using collections, and find assets using powerful filters and advanced metadata search features. Collaborate with Libraries and publish to Adobe Stock from Bridge.N/A
    Pricing
    ActiveCampaignAdobe Bridge
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    ActiveCampaignAdobe Bridge
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignAdobe Bridge
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Adobe
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    ActiveCampaignAdobe Bridge
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    11% above category average
    Adobe Bridge
    -
    Ratings
    WYSIWYG email editor8.5609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    Adobe Bridge
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    17% above category average
    Adobe Bridge
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    Adobe Bridge
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    Adobe Bridge
    9.9
    3 Ratings
    33% above category average
    Dashboards8.0623 Ratings10.02 Ratings
    Standard reports8.4611 Ratings10.01 Ratings
    Custom reports8.2397 Ratings10.01 Ratings
    Data exportability00 Ratings9.33 Ratings
    Content analytics00 Ratings10.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    Adobe Bridge
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of ActiveCampaign and Adobe Bridge
    Feature
    ActiveCampaign
    -
    Ratings
    Adobe Bridge
    9.2
    3 Ratings
    11% above category average
    Uploading assets00 Ratings10.02 Ratings
    Downloading assets00 Ratings10.02 Ratings
    Categories00 Ratings9.33 Ratings
    Asset storage00 Ratings9.33 Ratings
    Asset sharing00 Ratings8.33 Ratings
    Asset search00 Ratings8.33 Ratings
    Tagging system00 Ratings9.03 Ratings
    Content editing00 Ratings8.33 Ratings
    Embed codes00 Ratings9.02 Ratings
    Metadata00 Ratings9.73 Ratings
    Collections00 Ratings9.03 Ratings
    User access00 Ratings9.03 Ratings
    DAM Integrations00 Ratings9.03 Ratings
    DAM API00 Ratings10.02 Ratings
    Workflow automations00 Ratings9.73 Ratings
    Related asset discovery00 Ratings8.73 Ratings
    Best Alternatives
    ActiveCampaignAdobe Bridge
    Small Businesses
    Vbout
    Score9.9 out of 10
    pCloud
    Score5.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Cloudinary
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Acquia DAM (Widen)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignAdobe Bridge
    Likelihood to Recommend
    8.6
    (703 ratings)
    9.3
    (7 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    -
    (0 ratings)
    Usability
    9.3
    (66 ratings)
    9.0
    (3 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (42 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    ActiveCampaignAdobe Bridge
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Adobe
    If you're working with tons of files and different types of files and you have to keep them sorted out and be able to tell the differences within the files...this is the best option for you. It will make your life so much easier being able to preview everything quickly while seeing the small details. I do know that some photographers are really happy with how Lightroom catalogs their images, but I think for anyone doing major compositing or video work, Bridge is hands down the way to go. It just saves you so much time and headaches.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Adobe
    • User friendly.
    • Works well in combination with it's other adobe products.
    • Like that's it's included in the cost of Creative Cloud.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Adobe
    • User interface could be more friendly--currently it has a very techy feel
    • Sometimes it’s a bit slow to load the program initially
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Adobe
    No answers on this topic
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Adobe
    Adobe Bridge is useful as a jumping off point for file organization within the CC environment. It is a little slow and clunky at times but is useful for preliminary photography selection development including contact sheets, file renaming, and the overall selection process.
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Adobe
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Adobe
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Adobe
    No answers on this topic
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Adobe
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Adobe
    Okay so I've actually tried to use Lightroom. Photoshop is its own beast and doesn't have the catalog that Bridge of Lightroom has. Lightroom is not as powerful with being able to check between images, finding files, etc. I wanted to love it, but Bridge won hands down with all the time it has saved me so I can get back to my children instead of complaining that it takes me so much time to narrow down images
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Adobe
    No answers on this topic
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Adobe
    • it is one of the best ROI because it is essentially Free, coming as a bounus with Photoshop subscription.
    • It allows my staff to easily find images on any computer. sharing is easy.
    • it is fast familiar piece of software.
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot