ActiveCampaign vs. SendFox

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
SendFox
Score 9.1 out of 10
N/A
A tool to automatically send customized emails to subscribers, followers, and fans. SendFox is an email marketing tool designed specifically for content creators that lets users compose and send unlimited customized emails. SendFox combines automation and customization to help create simple, beautiful, and effective emails in less time. Users can automatically draft emails with SendFox’s integrated weekly Smart Campaigns and RSS content updates, so fans will get content…
$49
one-time fee per user
Pricing
ActiveCampaignSendFox
Editions & Modules
No answers on this topic
SendFox
$49
one-time fee per user
Offerings
Pricing Offerings
ActiveCampaignSendFox
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$49 one-time fee per user
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignSendFox
Top Pros
Top Cons
Features
ActiveCampaignSendFox
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
SendFox
5.8
1 Ratings
33% below category average
WYSIWYG email editor9.5581 Ratings5.01 Ratings
Dynamic content9.1520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings7.01 Ratings
A/B testing9.2380 Ratings00 Ratings
Mobile optimization9.3526 Ratings7.01 Ratings
Email deliverability reporting7.2631 Ratings5.01 Ratings
List management9.6650 Ratings4.01 Ratings
Triggered drip sequences9.7574 Ratings7.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
SendFox
-
Ratings
Lead nurturing automation9.2491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.2401 Ratings00 Ratings
Automated sales alerts and tasks9.2355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
SendFox
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.5286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
SendFox
-
Ratings
Social sharing and campaigns9.6254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
SendFox
6.0
1 Ratings
26% below category average
Dashboards8.0597 Ratings6.01 Ratings
Standard reports8.0584 Ratings6.01 Ratings
Custom reports9.1377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
SendFox
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.3267 Ratings00 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.392 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Best Alternatives
ActiveCampaignSendFox
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
ActiveCampaignSendFox
Likelihood to Recommend
7.8
(676 ratings)
7.0
(1 ratings)
Likelihood to Renew
8.4
(25 ratings)
-
(0 ratings)
Usability
7.7
(38 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.0
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.4
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignSendFox
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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AppSumo Originals
SendFox is perfect for when you are needing to send emails irregularly to a medium-sized list and don't want high fees. Whilst there aren't fancy templates like other services, this can be perfect if you are just wanting to send simple, quick emails vs more in-depth graphical ones. It's great for smaller businesses as well due to the low cost.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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AppSumo Originals
  • Easy to send emails as an automated sequence or single blast email.
  • Can break customers into separate lists but still only charged per contact.
  • Charges as a lifetime deal for so many contacts rather than monthly.
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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AppSumo Originals
  • More customization in the email builder.
  • More customization on the smart pages (aka Landing page).
  • Forms have low customization and older style graphical look.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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AppSumo Originals
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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AppSumo Originals
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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AppSumo Originals
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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AppSumo Originals
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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AppSumo Originals
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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AppSumo Originals
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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AppSumo Originals
Mailchimp costs a lot once you get into the 4000 contacts range and features that SendFox has integrated are in a higher cost plan from Mailchimp. Drip is in a similar range cost-wise. It costs more per month than I paid all up. For a business that relies on email marketing as an income strategy, these tools are perfect, but for my business which uses it intermittently to supplement things like group challenges, it's more applicable to go with a tool like SendFox.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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AppSumo Originals
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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AppSumo Originals
  • It's been the service I've used for daily emails for group challenges - Meaning that I had a service that was cheaper than others AND was reliable. When the customers got the emails reliably, I retained them, customers.
  • It has been less flexible in terms of customization - This hasn't had a tangible benefit but may have had a lead-on effect of the emails not always looking as professional to the customer.
  • It is much cheaper than other services meaning I've saved likely $2000+ based on the size of my email list (which is a lot for my small business!).
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

SendFox Screenshots

Screenshot of