What users are saying about
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Top Rated
699 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
2 Ratings
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Score 4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Talisma Social CRM

If your company has a lot of data and needs a way to parse through it on a regular basis, Talisma is the software for you. If you want an easy to use system that has pretty graphics and a great user interface, look at other tools to see if you can find a better one.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Talisma Social CRM
WYSIWYG email editor
ActiveCampaign
8.0
Talisma Social CRM
Dynamic content
ActiveCampaign
8.6
Talisma Social CRM
Ability to test dynamic content
ActiveCampaign
8.1
Talisma Social CRM
Landing pages
ActiveCampaign
7.2
Talisma Social CRM
A/B testing
ActiveCampaign
8.7
Talisma Social CRM
Mobile optimization
ActiveCampaign
8.4
Talisma Social CRM
Email deliverability reporting
ActiveCampaign
9.0
Talisma Social CRM
List management
ActiveCampaign
8.9
Talisma Social CRM
Triggered drip sequences
ActiveCampaign
9.3
Talisma Social CRM

Lead Management

ActiveCampaign
8.5
Talisma Social CRM
Lead nurturing
ActiveCampaign
8.8
Talisma Social CRM
Lead scoring and grading
ActiveCampaign
8.3
Talisma Social CRM
Data quality management
ActiveCampaign
8.4
Talisma Social CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Talisma Social CRM

Campaign Management

ActiveCampaign
8.3
Talisma Social CRM
Calendaring
ActiveCampaign
8.0
Talisma Social CRM
Event/webinar marketing
ActiveCampaign
8.6
Talisma Social CRM

Social Media Marketing

ActiveCampaign
8.6
Talisma Social CRM
Social sharing and campaigns
ActiveCampaign
8.7
Talisma Social CRM
Social profile integration
ActiveCampaign
8.5
Talisma Social CRM

Reporting & Analytics

ActiveCampaign
8.6
Talisma Social CRM
Dashboards
ActiveCampaign
8.7
Talisma Social CRM
Standard reports
ActiveCampaign
8.6
Talisma Social CRM
Custom reports
ActiveCampaign
8.5
Talisma Social CRM

Platform & Infrastructure

ActiveCampaign
8.8
Talisma Social CRM
API
ActiveCampaign
8.9
Talisma Social CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Talisma Social CRM
Customizability
ActiveCampaign
8.7
Talisma Social CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Talisma Social CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Talisma Social CRM
Integration with SugarCRM
ActiveCampaign
8.8
Talisma Social CRM

Sales Force Automation

ActiveCampaign
Talisma Social CRM
5.6
Customer data management / contact management
ActiveCampaign
Talisma Social CRM
8.0
Workflow management
ActiveCampaign
Talisma Social CRM
6.0
Territory management
ActiveCampaign
Talisma Social CRM
6.0
Opportunity management
ActiveCampaign
Talisma Social CRM
4.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Talisma Social CRM
3.0
Contract management
ActiveCampaign
Talisma Social CRM
4.0
Quote & order management
ActiveCampaign
Talisma Social CRM
5.0
Interaction tracking
ActiveCampaign
Talisma Social CRM
9.0
Channel / partner relationship management
ActiveCampaign
Talisma Social CRM
5.0

Customer Service & Support

ActiveCampaign
Talisma Social CRM
4.7
Case management
ActiveCampaign
Talisma Social CRM
3.0
Call center management
ActiveCampaign
Talisma Social CRM
5.0
Help desk management
ActiveCampaign
Talisma Social CRM
6.0

Marketing Automation

ActiveCampaign
Talisma Social CRM
4.0
Lead management
ActiveCampaign
Talisma Social CRM
5.0
Email marketing
ActiveCampaign
Talisma Social CRM
3.0

CRM Project Management

ActiveCampaign
Talisma Social CRM
6.0
Task management
ActiveCampaign
Talisma Social CRM
7.0
Billing and invoicing management
ActiveCampaign
Talisma Social CRM
4.0
Reporting
ActiveCampaign
Talisma Social CRM
7.0

CRM Reporting & Analytics

ActiveCampaign
Talisma Social CRM
5.7
Forecasting
ActiveCampaign
Talisma Social CRM
5.0
Pipeline visualization
ActiveCampaign
Talisma Social CRM
3.0
Customizable reports
ActiveCampaign
Talisma Social CRM
9.0

Customization

ActiveCampaign
Talisma Social CRM
6.3
Custom fields
ActiveCampaign
Talisma Social CRM
9.0
Custom objects
ActiveCampaign
Talisma Social CRM
8.0
Scripting environment
ActiveCampaign
Talisma Social CRM
3.0
API for custom integration
ActiveCampaign
Talisma Social CRM
5.0

Security

ActiveCampaign
Talisma Social CRM
5.5
Single sign-on capability
ActiveCampaign
Talisma Social CRM
2.0
Role-based user permissions
ActiveCampaign
Talisma Social CRM
9.0

Social CRM

ActiveCampaign
Talisma Social CRM
4.0
Social data
ActiveCampaign
Talisma Social CRM
5.0
Social engagement
ActiveCampaign
Talisma Social CRM
3.0

Integrations with 3rd-party Software

ActiveCampaign
Talisma Social CRM
3.5
Marketing automation
ActiveCampaign
Talisma Social CRM
4.0
Compensation management
ActiveCampaign
Talisma Social CRM
3.0

Platform

ActiveCampaign
Talisma Social CRM
4.0
Mobile access
ActiveCampaign
Talisma Social CRM
4.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Talisma Social CRM

  • Tracks information.
  • Sorts and categorizes data.
  • A lot of flexibility.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Talisma Social CRM

  • Not easy to use.
  • Takes a lot of time to understand the basics.
  • Issues with data and lists.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Talisma Social CRM

Talisma is a little behind the times compared to the other competition on the market. It has most of the tools to be successful, but it takes some deep diving into the software to figure out exactly how to use each of these tools to get the job done on a daily basis.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Talisma Social CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Talisma Social CRM

  • Positive: It has helped find new leads.
  • Positive: It has helped run reports.
  • Negative: It has taken a lot of time to manage.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Talisma Social CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Talisma Social CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Talisma Social CRM
4.0

Likelihood to Renew

ActiveCampaign
9.0
Talisma Social CRM

Usability

ActiveCampaign
8.2
Talisma Social CRM

Reliability and Availability

ActiveCampaign
9.1
Talisma Social CRM

Performance

ActiveCampaign
8.6
Talisma Social CRM

Support Rating

ActiveCampaign
6.5
Talisma Social CRM

In-Person Training

ActiveCampaign
7.3
Talisma Social CRM

Implementation Rating

ActiveCampaign
8.5
Talisma Social CRM

Scalability

ActiveCampaign
8.8
Talisma Social CRM

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