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3 Ratings
Top Rated
93 Ratings
3 Ratings
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Score 10 out of 101
Top Rated
93 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Adobe Campaign
7.9
WYSIWYG email editor
ActiveDEMAND
9.2
Adobe Campaign
7.5
Dynamic content
ActiveDEMAND
9.6
Adobe Campaign
8.1
Ability to test dynamic content
ActiveDEMAND
9.6
Adobe Campaign
8.4
Landing pages
ActiveDEMAND
9.0
Adobe Campaign
7.7
A/B testing
ActiveDEMAND
9.6
Adobe Campaign
6.9
Mobile optimization
ActiveDEMAND
9.6
Adobe Campaign
7.7
Email deliverability
ActiveDEMAND
9.6
Adobe Campaign
8.7
List management
ActiveDEMAND
9.2
Adobe Campaign
8.4
Triggered drip sequences
ActiveDEMAND
9.6
Adobe Campaign
7.5

Lead Management

ActiveDEMAND
9.0
Adobe Campaign
6.8
Lead nurturing
ActiveDEMAND
9.6
Adobe Campaign
7.4
Lead scoring and grading
ActiveDEMAND
9.0
Adobe Campaign
7.2
Data quality management
ActiveDEMAND
8.6
Adobe Campaign
6.5
Automated sales alerts and tasks
ActiveDEMAND
8.6
Adobe Campaign
6.2

Campaign Management

ActiveDEMAND
9.4
Adobe Campaign
7.4
Calendaring
ActiveDEMAND
9.6
Adobe Campaign
7.5
Event/webinar marketing
ActiveDEMAND
9.2
Adobe Campaign
7.3

Social Media Marketing

ActiveDEMAND
8.6
Adobe Campaign
8.0
Social sharing and campaigns
ActiveDEMAND
8.6
Adobe Campaign
8.1
Social profile integration
ActiveDEMAND
8.6
Adobe Campaign
7.8

Reporting & Analytics

ActiveDEMAND
9.2
Adobe Campaign
8.0
Dashboards
ActiveDEMAND
8.8
Adobe Campaign
8.4
Standard reports
ActiveDEMAND
9.2
Adobe Campaign
8.3
Custom reports
ActiveDEMAND
9.6
Adobe Campaign
7.2

Platform & Infrastructure

ActiveDEMAND
9.6
Adobe Campaign
7.6
API
ActiveDEMAND
9.0
Adobe Campaign
8.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Adobe Campaign
8.4
Customizability
ActiveDEMAND
9.6
Adobe Campaign
8.1
Integration with Salesforce.com
ActiveDEMAND
10.0
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Adobe Campaign
7.1
Integration with SugarCRM
ActiveDEMAND
10.0
Adobe Campaign
6.3

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Drag and drop makes it easy for entry level employees to help.
  • Analytics helps us to see how the campaign is working.
  • Email streams are created and executed on that have been documented and proven to help our bottom line.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ActiveDEMAND More Information

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information