What users are saying about
4 Ratings
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Top Rated
323 Ratings
4 Ratings
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Score 5 out of 100

Adobe Campaign

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Top Rated
323 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe campaign is among one of the best software out there that helps us bring out creativity and effectively targets our customers and clients. It also helps in email campaigns which makes it very useful for all situations. It has helped us increase production and also achieve our goals seamlessly. The features like SMS, push notification and web-based notification increases its reach as well as increases the effectiveness with which it reaches the customer. It also helps in automating the marketing with multiple tools which increases its efficiency. The easy-to-navigate layout makes it very easy to train newbies and beginners in it and they catch up to others very quickly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Adobe Campaign
8.4
WYSIWYG email editor
ActiveDEMAND
9.2
Adobe Campaign
8.0
Dynamic content
ActiveDEMAND
9.6
Adobe Campaign
9.1
Ability to test dynamic content
ActiveDEMAND
9.6
Adobe Campaign
7.7
Landing pages
ActiveDEMAND
9.0
Adobe Campaign
8.5
A/B testing
ActiveDEMAND
9.6
Adobe Campaign
8.1
Mobile optimization
ActiveDEMAND
9.6
Adobe Campaign
8.5
Email deliverability reporting
ActiveDEMAND
9.6
Adobe Campaign
9.1
List management
ActiveDEMAND
9.2
Adobe Campaign
8.4
Triggered drip sequences
ActiveDEMAND
9.6
Adobe Campaign
8.1

Lead Management

ActiveDEMAND
9.0
Adobe Campaign
6.7
Lead nurturing
ActiveDEMAND
9.6
Adobe Campaign
7.1
Lead scoring and grading
ActiveDEMAND
9.0
Adobe Campaign
7.3
Data quality management
ActiveDEMAND
8.6
Adobe Campaign
6.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
Adobe Campaign
6.0

Campaign Management

ActiveDEMAND
9.4
Adobe Campaign
7.8
Calendaring
ActiveDEMAND
9.6
Adobe Campaign
8.1
Event/webinar marketing
ActiveDEMAND
9.2
Adobe Campaign
7.4

Social Media Marketing

ActiveDEMAND
8.6
Adobe Campaign
7.9
Social sharing and campaigns
ActiveDEMAND
8.6
Adobe Campaign
8.0
Social profile integration
ActiveDEMAND
8.6
Adobe Campaign
7.7

Reporting & Analytics

ActiveDEMAND
9.2
Adobe Campaign
8.4
Dashboards
ActiveDEMAND
8.8
Adobe Campaign
8.3
Standard reports
ActiveDEMAND
9.2
Adobe Campaign
8.8
Custom reports
ActiveDEMAND
9.6
Adobe Campaign
8.3

Platform & Infrastructure

ActiveDEMAND
9.6
Adobe Campaign
8.2
API
ActiveDEMAND
9.0
Adobe Campaign
8.4
Role-based workflow & approvals
ActiveDEMAND
9.0
Adobe Campaign
8.9
Customizability
ActiveDEMAND
9.6
Adobe Campaign
9.1
Integration with Salesforce.com
ActiveDEMAND
10.0
Adobe Campaign
8.4
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Adobe Campaign
8.2
Integration with SugarCRM
ActiveDEMAND
10.0
Adobe Campaign
6.5

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Adobe Campaign

  • Management of marketing strategies which helps marketing teams.
  • Visual orchestration of campaigns aids in more accurate and customer centric campaigns.
  • Analytics to view and manage our campaigns as it helps to understand our plus and minus points and ways to improve our campaigns.
  • Managing multi-channel promotions helps in catering customers through different marketing mediums so as to grow our reach.
Sandarbh Asthana | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Adobe Campaign

  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Vince Vanderford | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.6
Based on 33 answers
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
Bruno Soares | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.7
Based on 34 answers
I am giving this rating because according to my experience the support of the Adobe Campaign is really awesome. The first thing I never found any issues during the use of this amazing platform. I can easily manage things through the dashboard. Whenever I have a question, I read online their support articles and I have increased my knowledge of the Adobe Campaign.
Umair Butt | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Adobe Campaign

As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Adobe Campaign
8.3

Likelihood to Renew

ActiveDEMAND
Adobe Campaign
8.4

Usability

ActiveDEMAND
Adobe Campaign
8.6

Reliability and Availability

ActiveDEMAND
Adobe Campaign
7.0

Performance

ActiveDEMAND
Adobe Campaign
7.0

Support Rating

ActiveDEMAND
Adobe Campaign
8.7

In-Person Training

ActiveDEMAND
Adobe Campaign
8.0

Online Training

ActiveDEMAND
Adobe Campaign
8.0

Implementation Rating

ActiveDEMAND
Adobe Campaign
8.0

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