ActiveDEMAND vs. Adobe Campaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Adobe Campaign
Score 8.2 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Pricing
ActiveDEMANDAdobe Campaign
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveDEMANDAdobe Campaign
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ActiveDEMANDAdobe Campaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
21% above category average
Adobe Campaign
8.7
92 Ratings
12% above category average
WYSIWYG email editor9.22 Ratings9.586 Ratings
Dynamic content9.62 Ratings9.692 Ratings
Ability to test dynamic content9.62 Ratings9.687 Ratings
Landing pages9.02 Ratings7.884 Ratings
A/B testing9.62 Ratings8.888 Ratings
Mobile optimization9.62 Ratings9.686 Ratings
Email deliverability reporting9.62 Ratings8.090 Ratings
List management9.22 Ratings6.292 Ratings
Triggered drip sequences9.62 Ratings9.781 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Adobe Campaign
6.7
6 Ratings
15% below category average
Lead nurturing automation9.62 Ratings7.16 Ratings
Lead scoring and grading9.02 Ratings7.35 Ratings
Data quality management8.62 Ratings6.36 Ratings
Automated sales alerts and tasks8.62 Ratings6.05 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
Adobe Campaign
8.5
86 Ratings
11% above category average
Calendaring9.62 Ratings9.686 Ratings
Event/webinar marketing9.22 Ratings7.46 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Adobe Campaign
7.9
4 Ratings
5% above category average
Social sharing and campaigns8.62 Ratings8.04 Ratings
Social profile integration8.62 Ratings7.74 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
21% above category average
Adobe Campaign
8.5
92 Ratings
13% above category average
Dashboards8.82 Ratings8.091 Ratings
Standard reports9.22 Ratings8.891 Ratings
Custom reports9.62 Ratings8.887 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
23% above category average
Adobe Campaign
8.3
88 Ratings
9% above category average
API9.01 Ratings8.979 Ratings
Role-based workflow & approvals9.01 Ratings9.782 Ratings
Customizability9.62 Ratings9.685 Ratings
Integration with Salesforce.com10.01 Ratings7.363 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings7.750 Ratings
Integration with SugarCRM10.01 Ratings6.56 Ratings
Best Alternatives
ActiveDEMANDAdobe Campaign
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveDEMANDAdobe Campaign
Likelihood to Recommend
9.6
(2 ratings)
8.8
(97 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(5 ratings)
Usability
-
(0 ratings)
8.8
(41 ratings)
Availability
-
(0 ratings)
7.0
(1 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
7.4
(40 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
ActiveDEMANDAdobe Campaign
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Likelihood to Renew
JumpDEMAND Inc.
No answers on this topic
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Usability
JumpDEMAND Inc.
No answers on this topic
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Reliability and Availability
JumpDEMAND Inc.
No answers on this topic
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Support Rating
JumpDEMAND Inc.
No answers on this topic
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review
Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
Contract Terms and Pricing Model
JumpDEMAND Inc.
No answers on this topic
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface