What users are saying about
5 Ratings
Top Rated
336 Ratings
5 Ratings
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Score 9 out of 100
Top Rated
336 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
8.5

Adobe Campaign

85%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
8.0
80%
80 Ratings

Dynamic content

9.6
96%
2 Ratings
9.0
90%
84 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.9
79%
79 Ratings

Landing pages

9.0
90%
2 Ratings
8.8
88%
77 Ratings

A/B testing

9.6
96%
2 Ratings
8.4
84%
81 Ratings

Mobile optimization

9.6
96%
2 Ratings
8.7
87%
78 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.9
89%
135 Ratings

List management

9.2
92%
2 Ratings
8.4
84%
84 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.6
86%
76 Ratings

Lead Management

9.0

ActiveDEMAND

90%
6.7

Adobe Campaign

67%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
7.1
71%
6 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
7.3
73%
5 Ratings

Data quality management

8.6
86%
2 Ratings
6.3
63%
6 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
6.0
60%
5 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
7.8

Adobe Campaign

78%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
8.3
83%
78 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
7.4
74%
6 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
7.9

Adobe Campaign

79%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
8.0
80%
4 Ratings

Social profile integration

8.6
86%
2 Ratings
7.7
77%
4 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
8.7

Adobe Campaign

87%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
8.6
86%
83 Ratings

Standard reports

9.2
92%
2 Ratings
8.9
89%
83 Ratings

Custom reports

9.6
96%
2 Ratings
8.6
86%
81 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
8.3

Adobe Campaign

83%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.5
85%
73 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.8
88%
77 Ratings

Customizability

9.6
96%
2 Ratings
8.6
86%
79 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
8.8
88%
59 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
8.4
84%
50 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
6.5
65%
6 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.5

Adobe Campaign

85%
89 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
8.4

Adobe Campaign

84%
5 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
8.7

Adobe Campaign

87%
30 Ratings

Availability

ActiveDEMAND

N/A
0 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Performance

ActiveDEMAND

N/A
0 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
8.8

Adobe Campaign

88%
35 Ratings

In-Person Training

ActiveDEMAND

N/A
0 Ratings
8.0

Adobe Campaign

80%
1 Rating

Online Training

ActiveDEMAND

N/A
0 Ratings
8.0

Adobe Campaign

80%
1 Rating

Implementation Rating

ActiveDEMAND

N/A
0 Ratings
8.0

Adobe Campaign

80%
2 Ratings

Contract Terms and Pricing Model

ActiveDEMAND

N/A
0 Ratings
8.5

Adobe Campaign

85%
3 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

Adobe

Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Adobe

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Adobe

  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Adobe Campaign

Starting Price

Editions & Modules

Adobe Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    JumpDEMAND Inc.

    No answers on this topic

    Adobe

    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
    Read full review

    Usability

    JumpDEMAND Inc.

    No answers on this topic

    Adobe

    I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
    Read full review

    Reliability and Availability

    JumpDEMAND Inc.

    No answers on this topic

    Adobe

    Aside from frequent error prompts, the program is quite dependable
    Read full review

    Support Rating

    JumpDEMAND Inc.

    No answers on this topic

    Adobe

    I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
    Read full review

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    Adobe

    As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
    Read full review

    Contract Terms and Pricing Model

    JumpDEMAND Inc.

    No answers on this topic

    Adobe

    The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    Adobe

    • Adobe Campaign has really helped in growing and managing the customer database.
    • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
    • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
    Read full review

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